Responsibilities

• Serve as the primary client contact, building strong relationships, leading meetings, managing expectations, and ensuring overall client satisfaction
• Develop and lead integrated marketing, communications, and public outreach strategies aligned to program goals, target audiences, and behavior-change objectives
• Manage end-to-end campaign execution across multi-channel efforts (digital, media, PR, outreach), ensuring alignment with scope, schedule, and budget
• Create and oversee detailed project plans, timelines, deliverables, and budgets while managing multiple concurrent initiatives
• Coordinate cross-functional teams and external partners (creative, media, research, outreach vendors) to ensure seamless delivery
• Lead development of messaging frameworks, audience segmentation, and content strategies that translate complex initiatives into clear, impactful communications
• Plan and execute stakeholder engagement and public outreach activities, including community events, public meetings, and partnerships with local organizations
• Collaborate on media and public relations efforts, including campaign planning, press materials, media coordination, and performance tracking
• Establish KPIs, monitor campaign performance, and deliver data-driven insights, reporting, and recommendations to clients and leadership
• Identify risks, solve problems proactively, and continuously optimize campaigns and processes to improve outcomes and efficiency

Requirements

• Bachelor’s degree in a relevant field.
• 7+ years of experience in account management, project management, communications, marketing, advertising, public outreach, or public involvement
• Professional Skills:
• Strong client relationship management and consulting skills.
• Excellent written, verbal, presentation, and facilitation skills.
• Experience leading cross-functional project teams.
• Strong organizational, problem-solving, and project management capabilities.

Preferred

• Demonstrated experience managing integrated communications and marketing campaigns from strategy through implementation
• Experience managing multiple projects, budgets, timelines, and stakeholder groups simultaneously
• Experience working with state, local, or federal government agencies
• Proficiency with Microsoft Office Suite
• Experience supporting transportation, infrastructure, transit, traffic safety, Vision Zero, public health, or behavior-change campaigns
• Knowledge of North Carolina transportation programs, demographics, media markets, and stakeholder landscape
• Experience working with North Carolina state agencies, MPOs, RPOs, transit agencies, local governments, or transportation organizations
• Familiarity with Click It or Ticket, Booze It & Lose It, pedestrian safety, bicycle safety, and Vision Zero programs
• Experience managing statewide public awareness and public education campaigns
• Experience developing multilingual, culturally responsive, and equity-focused outreach programs