Responsibilities

• Own all aspects of the business, ensuring lead growth, retention and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancels, and renewals are addressed by cross functional partners for their assigned LOBs.
• Collaborate with the Campaigns team and channel owners to develop the Omni-Channel plan, ensuring alignment of customer targeting, LOB, and vertical priorities to achieve AOP goals.
• Own the revenue growth targets for respective LOB's related to marketing initiatives and innovation launches.
• Work closely with the Data, Analytics & Insights and Product Management team to assess competitive landscape, market trends and customer data to identify opportunities and inform decisions.
• Responsible for ensuring the innovation roadmap will deliver on customer’s wants and needs and help meet financial targets.
• Lead the definition and execution of go -to- market strategies, value propositions and claims that speak to customer needs.
• Supervises the product launch plans of designed LOBs, including the development of collateral, sales tools, playbooks.
• Maintain ongoing, regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council.
• Define, coordinate and deliver Marketing to Sales program, product and pricing training and updates through partnerships with both internal and external stakeholders.
• Lead the collaboration and coordination of multiple teams including Commercial Sales and Marketing teams, Marketing Business Partners to ensure execution of product strategies and plans at the local level, and confirm local needs are embedded in go-to-market plans for products for a given line of business to develop and execute campaigns and marketing initiatives.
• Develop materials and resources to encourage partnerships with customers. Manage resources to ensure marketing assets and content library is up to date.
• Manage responsibilities for trade show/event strategy success, including strategic direction, content direction, budget, and ROI reporting. May attend events as required.
• Responsible for ensuring the tracking expenses against budget, and reporting return on investment regularly to the DOM and finance department on fiscal status.