Marketing Manager
Wildix
USA (Remote)
$75K/yr - $88K/yrIn-houseContractMid level5+ years exp.
8 hrs ago
Commercial Marketing Manager of Member Experience
Minnetonka, MN (Hybrid)
$89K/yr – $133K/yrSenior Level7+ years expFull time
Posted 4 months ago
Job Summary
Own end-to-end open enrollment marketing for commercial plans, uniting product, compliance, sales, and digital teams to drive enrollment, engagement, and member satisfaction at key moments.
- Campaign orchestration: Plan, execute, and coordinate multi-channel open enrollment campaigns with cross-functional alignment.
- Channel and content strategy: Develop integrated messaging across email, web, paid media, social, print, and direct mail to educate and enroll members.
- Optimize and report: Track performance, test approaches (A/B), and apply insights to improve acquisition, activation, and retention.
Job Description
Responsibilities
- Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period
- Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
- Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout
- Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
- Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)
- Monitor and optimize campaign performance to continually improve engagement and retention outcomes
- Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards
- Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives
- Manage external agencies, vendors, and creative partners as needed
- Craft and deploy compelling, compliant messaging across multiple channels—including email, web, social media, direct mail, SMS (where applicable), and print
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
- Proven experience designing and executing integrated marketing campaigns
- Strong writing, editing, and messaging skills across digital and print formats
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- Demonstrated experience collaborating with cross-functional partners
- Understanding of compliance considerations related to commercial health plan marketing
- Experience leading open enrollment or acquisition campaigns in the health insurance industry
- Familiarity with email automation tools, CRM systems, CMS platforms, and analytics tools
- Skill in segmentation, personalization, and member journey mapping
- Strong analytical skills with experience interpreting marketing data and driving optimization
- generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.
Medica
🔹At Medica, we are a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, North and South Dakota and beyond-- we invest back into these communities and are proud of our longstanding relationships built over time there.🔹Medica's Community Giving Initiatives prioritizes support for early childhood and maternal health programs, food security, and mental health needs. 🔹We have invested millions of dollars and hundreds of volunteer hours to help our non-profit community partners.🔹In 2021, we formed a joint venture with SSM Health, and through that invested in Dean Health Plan. 🔹Medica and Dean Health Plan, both mission-driven health plans, have significant similarities in our histories, operations, cultures, and deep community commitment. 🔹Our new relationship is driven by technology, a mission driven vision, and innovation. 🔹Together we have an even greater opportunity to support the health care needs of members and patients, and to further enhance our provider relationships. 🔹For more information about Medica, click here: https://www.medica.com/our-story
Salaries
Posted range
$89K/yr – $133K/yr
Taken straight from the job posting.
The middle of this range ($111K) is 26% above the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,169 salaries.
Marketing Team
Marketing Team Size
105 (2% of company)
Traffic Signals
Monthly Visitors
371.3K
Monthly Google Ads Budget
$2.2M
Traffic Source Mix
Search
29.6%
Direct
62.4%
Referral
7.1%
Social
0.4%
Paid
0.5%
Headcount Trend
Current headcount: ~4.6K
News about Medica
Links
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