Commercial Marketing Manager of Member Experience at Medica | Minnetonka, MN | $89K/yr – $133K/yr

Medica

Commercial Marketing Manager of Member Experience

Minnetonka, MN (Hybrid)

$89K/yr – $133K/yrSenior Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end open enrollment marketing for commercial plans, uniting product, compliance, sales, and digital teams to drive enrollment, engagement, and member satisfaction at key moments.

Campaign orchestration: Plan, execute, and coordinate multi-channel open enrollment campaigns with cross-functional alignment.
Channel and content strategy: Develop integrated messaging across email, web, paid media, social, print, and direct mail to educate and enroll members.
Optimize and report: Track performance, test approaches (A/B), and apply insights to improve acquisition, activation, and retention.

Job Description

Responsibilities

Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period
Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout
Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)
Monitor and optimize campaign performance to continually improve engagement and retention outcomes
Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards
Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives
Manage external agencies, vendors, and creative partners as needed
Craft and deploy compelling, compliant messaging across multiple channels—including email, web, social media, direct mail, SMS (where applicable), and print

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
Proven experience designing and executing integrated marketing campaigns
Strong writing, editing, and messaging skills across digital and print formats
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Demonstrated experience collaborating with cross-functional partners
Understanding of compliance considerations related to commercial health plan marketing

Preferred

Experience leading open enrollment or acquisition campaigns in the health insurance industry
Familiarity with email automation tools, CRM systems, CMS platforms, and analytics tools
Skill in segmentation, personalization, and member journey mapping
Strong analytical skills with experience interpreting marketing data and driving optimization

Benefits

generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

Medica

🔹At Medica, we are a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, North and South Dakota and beyond-- we invest back into these communities and are proud of our longstanding relationships built over time there.🔹Medica's Community Giving Initiatives prioritizes support for early childhood and maternal health programs, food security, and mental health needs. 🔹We have invested millions of dollars and hundreds of volunteer hours to help our non-profit community partners.🔹In 2021, we formed a joint venture with SSM Health, and through that invested in Dean Health Plan. 🔹Medica and Dean Health Plan, both mission-driven health plans, have significant similarities in our histories, operations, cultures, and deep community commitment. 🔹Our new relationship is driven by technology, a mission driven vision, and innovation. 🔹Together we have an even greater opportunity to support the health care needs of members and patients, and to further enhance our provider relationships. 🔹For more information about Medica, click here: https://www.medica.com/our-story

Founded in 1975

Hopkins, Minnesota, USA

4.6K employees (138 in marketing)

www.medica.com