Responsibilities

• Support Brand Commerce Marketing Manager and/or Brand Commerce Marketing Lead in:
• Collaborating closely with a subset of PFNA brands to ensure the brands’ product innovations and national marketing strategies are executed across customers, with a focus on Digital Commerce customers
• Analyzing Digital Commerce data to ensure our brand teams are up-to-date and aware of their online performance; help the team understand potential growth opportunities
• Partnering with Digital Commerce Customer Marketing & Sales teams to develop unique brand marketing programs that will drive incremental volume
• Building relationships with PFNA brand media teams, with a focus on collaborating on end-to-end media planning and execution where possible
• Understanding consumer insights and help turn insights into added value solutions that convert shoppers into buyers
• Support our PFNA Multi-Cultural Brands by:
• Leading Digital Customer Marketing programming development across all customers for both DSD & Warehouse Multi-cultural brands; liaison closely with both brand & customer teams
• Aiding the cross-functional Multi-Cultural team in gaining inclusion in customers’ annual JBP process to ensure our multi-cultural priorities are top-of-mind and included in the customers’ broader growth plans

Requirements

• The ideal candidate is analytical, highly motivated and thrives in a fast-paced, often ambiguous environment. While not required, prior knowledge of the PFNA marketing organization and businesses a plus.
• Competencies required for the position include:
• Ability to juggle multiple stakeholders & workstreams at once, while understanding how to prioritize the most important business drivers.
• Proactive thinker who can anticipate needs of the business to bring a brand, consumer and customer-centric voice to life in marketing campaigns
• Strategic thought leader with strong ability to influence and collaborate across functions
• Strong analytical skills with the ability to translate data, financials, consumer, and insights into actionable recommendations
• Strong verbal and written communications with ability to persuasively influence others
• Personal passion and belief in the need to continue building our brands and capabilities in the digital space

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.