Responsibilities

• Working with the Marketing team, including our Chief of Staff, to develop and own our marketing strategy
• Drive our marketing and communications teams
• Drive our press strategy and outreach
• Work with our team to create the marketing materials we use to explain our product offering
• Set marketing goals and objectives
• Plan, implement and manage marketing strategy parallel to organization’s strategy
• Contribute to the overall growth of the organization
• Review and manage content marketing strategy
• Review and manage social media strategy
• Own WeVote branding
• Own internal communication with volunteers
• Own external newsletter to users and supporters
• Determine KPIs for the marketing department and track against them
• Keep track of the marketing budget
• Track KPIs on a regular basis and present results
• Work with business development, product and other teams
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Stay up to date with the latest technology and best practices
• Work with the team to design, plan and execute effective marketing campaigns

Requirements

• 10+ years experience in marketing
• Customer/user centric mindset
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• Management of teams of 60 employees or more
• Excellent organizational and time management skills
• Good communication and interpersonal skills
• Excellent presentation skills
• BA in Marketing, or similar field
• Availability: at least 10 hours each week during core team hours M-F 9 a.m. - 6 p.m PST with ability to work 1-2 hours during Pacific Time overlap

Preferred

• Additional marketing certifications are a plus