Co-brand Senior Product Marketing Manager

Minneapolis, MN (Hybrid)

$112K/yr – $136K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own the end-to-end acquisition and portfolio engagement strategy for the co-branded card program, driving cross-functional collaboration, performance optimization, and compliant execution.

  • Lead strategic planning for co-branded card acquisitions
  • Collaborate with partners and internal teams to optimize campaigns and ROI

Job Description

Responsibilities

  • Lead strategic planning and execution to grow acquisitions and portfolio engagement for assigned co-branded credit card program
  • Collaborate with partners to ensure seamless integration
  • Evaluate campaign performance and provide recommendations to optimize results, improve customer outcomes, and maximize return on investment.
  • Ensure compliance with corporate policies and regulatory requirements
  • Influence cross-functional teams and stakeholders to align strategic goals and campaign execution
  • Build and maintain trust-based relationships across all levels of the organization and within the co-brand partner organization
  • Manage multiple projects simultaneously while meeting deadlines, budget requirements, and performance targets

Requirements

  • Bachelor’s degree or equivalent work experience
  • 5+ years of experience in payments and banking, including consumer and partner-facing roles

Preferred

  • Experience working in financial services, banking, or credit card issuer
  • Demonstrated success developing and executing data-driven marketing programs that deliver measurable business results.
  • Exceptional influencer with a track record of creating and executing strategies with and through internal and external stakeholders without direct authority
  • Expertise in developing full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement
  • Experience leveraging customer insights, analytics, and testing methodologies to optimize marketing performance.
  • Excellent communication, analytical, and problem-solving skills
  • Cobrand card partner relationship management
  • Strong analytical skills, ability to understand and use data
  • Cross-functional leadership and collaboration

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank National Association logo

U.S. Bank National Association

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
80K employees (1,757 in marketing)
59% recommend to a friend
65% CEO approval

Salaries

Posted range

$112K/yr – $136K/yr

Taken straight from the job posting.

See all U.S. Bank National Association salaries

Marketing Team

Marketing Team Size
1,168 (1% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$531.7K
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.7K

Recent News

U.S. Bank National Association logo

Co-brand Senior Product Marketing Manager

U.S. Bank National Association · Minneapolis, MN · Hybrid