Clinical Marketing Liaison

Sarasota, FL (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own regional post‑acute referral development and hospital partnerships to drive admissions and census growth, with cross‑functional alignment on marketing, admissions, and community outreach.

  • Build and sustain relationships with acute care hospitals, discharge planners, physicians, social workers, and referral sources to generate steady referrals.
  • Collaborate with regional marketing and facility leadership to craft campaigns, materials, and community activities that boost referrals and brand awareness.
  • Own pre‑admission assessments, fast‑track referral processes, and admission completion to improve conversion and align with LTACH/inpatient rehab criteria.

Job Description

Responsibilities

  • Build and sustain strong relationships with acute‑care hospitals, healthcare systems, discharge planners, case managers, rehabilitation centers, assisted living facilities, hospices, and home care agencies
  • Maintain ongoing communication with physicians, social workers, and other referral sources
  • Collaborate closely with hospital discharge planners and physicians to ensure smooth patient transitions
  • Maintain responsibility for patient referrals through completion of the admission process
  • Demonstrate a strong understanding of inpatient rehabilitation and LTACH admission criteria
  • Conduct on‑site pre‑admission assessments as needed
  • Utilize fast‑track referral processes to support timely conversions
  • Partner with regional marketing teams and facility leadership to develop and implement effective marketing strategies
  • Create and support marketing materials, including brochures, flyers, advertisements, and campaigns
  • Participate in community events and outreach activities to support organizational growth and brand awareness
  • Provide input and leadership in strategic planning initiatives
  • Identify opportunities to enhance services, improve referral relationships, and increase census

Requirements

  • LPN or RN license preferred
  • Minimum of two (2) years of experience in the licensed field, ideally within rehabilitation, LTACH, or a related post‑acute setting
  • Prior marketing or business development experience, preferably in senior living, skilled nursing, or healthcare
  • Strong interpersonal, communication, and relationship‑building skills
  • Ability to engage physicians, healthcare professionals, and community partners professionally and tactfully

Benefits

  • Competitive compensation and comprehensive benefits package
  • Paid time off
  • Supportive and collaborative work environment
  • Innovative training and professional development programs
  • Strong opportunities for career advancement
  • Positive, mission‑driven culture focused on patient care excellence