Responsibilities

• Support client marketing content development, from idea generation through delivery across Canoe’s audience segments and buying stages (e.g., announcements, blogs, webinars, article placements, podcasts, and videos).
• Support the development of customer advocacy content (case studies, testimonials, webinars, event activations, speaker engagements).
• Help shape customer marketing narratives, demonstrating our Client-First value by simplifying clients' experiences and crafting stories that deliver value to all stakeholders.
• Coordinate with internal teams and clients to schedule interviews, prepare discussion guides, and move stories from initial conversation through final approval.
• Support partner marketing efforts for the Canoe Partner Program, including ecosystem storytelling, messaging, and co-branded assets.
• Develop partner-ready messaging kits, solution briefs, decks, demo narratives, and customer-facing content.
• Build strong working relationships across partner organizations.
• Serve as a key marketing point of contact for clients, partners, and internal client-facing teams.
• Contribute to the development of client and partner marketing playbooks with clear, structured execution standards.
• Support execution and optimization of cohesive client and partner storytelling and support high-touch engagements.

Requirements

• 2–3+ years in client and/or partner marketing for B2B SaaS or enterprise technology; AI, fintech, or alternative investments experience preferred.
• Experience with Google Suite, Salesforce, Hubspot, WordPress, Canva (or similar tools).
• Builder mentality: highly organized, self-directed, thrives in ambiguity, and comfortable in a fast-paced, evolving environment.
• Strong communication skills, with emphasis on the ability to translate complicated technical concepts and implementation details into compelling narratives.
• Excellent ability to gain the trust of senior stakeholders and influence with confidence and credibility.
• Strong discretion, especially when dealing with sensitive or confidential client and partner information.
• Deep understanding of the customer lifecycle and the role of customer marketing across acquisition, expansion, and retention.
• Collaborative, customer-centric mindset with a knack for connecting cross-functional and cross-organizational teams.
• Attention to detail with a strong bias toward action, ownership, and problem-solving.
• Proven ability to lead projects from ambiguous concept through implementation and analysis.

Preferred

• Experience with journalism, content creation, or storytelling (e.g., blogging, podcasting, or editorial work)
• Experience with AI, fintech, or alternative investments (preferred)
• Backgrounds in journalism, content creation, or storytelling

Benefits

• Medical, dental, vision benefits
• Flexible PTO
• 401(k)
• Flexible work from home policy
• Home office stipend
• Employee Assistance Program
• Gym/Wifi reimbursement
• Education assistance
• Parental Leave