Responsibilities

• Client leadership - Own the day-to-day relationship for your accounts. Guide conversations, move decisions forward, and turn client feedback into clear direction for the team. You’re the one making sure things don’t stall – and that clients always know where things stand and why.
• Strategic ownership - Build a deep understanding of each client’s business model, audience, and growth goals – then translate that into clear marketing direction, especially around video-led strategy. Push back when the work drifts off strategy. Know the difference between what a client asks for and what they need.
• Drive results - Keep asking: Is this working? Is this moving the needle? What needs to change? Help clients connect content and campaigns to real outcomes – leads, revenue, audience growth. You’re not done when the content ships.
• Creative collaboration - Write clear creative briefs. Give feedback that sharpens the work. Collaborate across video production, digital, social, paid, PR, and strategy to keep everything aligned from concept through launch – and advocate for ideas that genuinely serve the client’s audience.
• Business development - Spot opportunities to grow accounts organically. Show up for new business conversations when the moment calls for it. At Backflip, the AE is never far from the agency’s growth story – and that’s by design.
• Scope & financial stewardship - Understand scope, timelines, and budgets. Protect the team from scope creep. Help clients understand what’s in scope – and what isn’t – with confidence, not apology. Keep billing accurate and documentation clean.