Marketing Assistant
BAGGU
USA (Remote)
In-houseFull-timeIntern/new grad1+ years exp.
3 hrs ago
Client Development and Alumni Relations Coordinator
USA (Hybrid)
$63K/yr – $79K/yrMid Level2+ years expFull time
Posted 5 weeks ago
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Job Summary
Own the alumni program data and engagement engine, turning CRM and analytics into actionable insights for partners, practices, and BD teams while driving events, outreach, and internal communications.
- Alumni Data & CRM: Maintain data integrity in InterAction and support business development opportunities through insights.
- Engagement & Events: Plan and execute client and alumni events and multichannel outreach to drive participation and ROI.
- Analytics & Reporting: Track metrics, prepare stakeholder-ready dashboards, and surface key themes for strategic decisions.
Job Description
- Support client engagement, strategic growth initiatives, and alumni relations strategies that align with the firm’s goals and objectives.
- Develop and prepare client and stakeholder presentations, event invitations, alumni newsletters, and internal communications.
- Coordinate and execute client and alumni events, including social events, client dinners, roundtables, and other engagement opportunities.
- Assist in enhancing the attorney off-boarding process by tracking departures, ensuring accurate data collection, identify trends, and developing recommendations for responsive programming.
- Maintain and validate alumni contact data in the firm’s CRM platform, InterAction, ensuring data integrity and accessibility.
- Analyze alumni data to provide actionable intelligence and insights for attorneys, practices groups, offices, and marketing and business development teams.
- Track metrics and prepare reports, surveys, including identification of key themes, opportunities, and benchmarks to support ROI results.
- Serve as a knowledgeable internal resource for alumni data and information, supporting the identification of business development, recruiting and other strategic opportunities.
- Collaborate with Marketing and Business Development team members to execute alumni outreach initiatives, including regional and global events, internal and external communications, campaigns and social media.
- Assist in the creation of internal and external marketing materials that clearly articulate the program’s value proposition, benefits and goals.
- Bachelor’s degree required
- Minimum of 2 years of experience in business development, marketing, alumni relations, journalism or a related field, preferably in a law firm or professional services organization
- Strong analytical skills and keen attention to detail
- Excellent organizational, time, and project management skills with the ability to manage multiple priorities, adapt to shifting demands, and deliver solutions in a professional and flexible manner.
- Outstanding written and oral communication skills, including strong writing and editing abilities, familiarity with AP style guidelines, adherence to firm style standards, and ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
- Proficiency in data manipulation and analysis, including advanced Excel skills.
- Familiarity with CRM platforms (i.e. InterAction), email marketing systems (i.e. Vuture) and alumni management systems (i.e. PeoplePath) preferred.
- Social media savvy with an understanding of platform strategy and content engagement.
- Ability to work independently and collaboratively with colleagues located in different offices
- Confident and approachable manner when communicating with firm leadership and senior stakeholders at the firm
- Familiarity with CRM platforms (i.e. InterAction), email marketing systems (i.e. Vuture) and alumni management systems (i.e. PeoplePath) preferred.
- Social media savvy with an understanding of platform strategy and content engagement.
- Seyfarth provides competitive salary and benefits at all levels, and our culture embraces the entrepreneurial spirit of its professionals like no other firm. Our professional staff are a collaborative team, helping to define the unique client experience offered by the firm. We understand that it takes more than attorneys to build a successful legal practice; everyone participates in our commitment to excellence.
Seyfarth Shaw LLP
High stakes. High volume. High impact. Our high-caliber legal representation and advanced delivery capabilities allow us to take on our clients’ unique challenges and opportunities―no matter the scale or complexity. Whether navigating complex litigation, negotiating transformational deals, or advising on cross-border projects, our attorneys achieve exceptional legal outcomes. Our drive for excellence leads us to seek out better ways to work with our clients and each other. We have been first-to-market on many legal service delivery innovations―and we continue to break new ground with our clients every day. This long history of excellence and innovation has created a culture with a sense of purpose and belonging for all. In turn, our culture drives our commitment to the growth of our clients, the diversity of our people, and the resilience of our workforce.*Our London office operates as Seyfarth Shaw (UK) LLP, an affiliate of Seyfarth Shaw LLP. Our Australian practice operates as Seyfarth Shaw Australia, an Australian multidisciplinary partnership affiliated with Seyfarth Shaw LLP. For more information please visit www.seyfarth.com.
