Responsibilities

• Hold institutional accountability for the Columbia College brand, including brand architecture, visual identity, and market positioning across all audiences and channels.
• Develop and execute a comprehensive marketing and brand strategy aligned with institutional priorities, in coordination with the Chief Strategic Communication Officer to ensure consistency between market positioning and institutional voice.
• Own and maintain brand standards, identity systems, and guidelines that inform the work of marketing, communications, and institutional partners across all functions.
• Track brand health, market perception, and competitive positioning through research and analysis, sharing findings with the CSCO and cabinet to inform both marketing strategy and institutional communications.
• Advise the President and cabinet on the brand and market implications of strategic decisions, including new program development, naming opportunities, and institutional partnerships.
• Define brand voice and content standards that inform marketing materials and paid channels; partner with the CSCO to ensure those standards are applied consistently across institutional communications.
• Represent Columbia College in external marketing, business, and community contexts as appropriate, in coordination with the CSCO on matters involving institutional communications or public affairs.
• Partner with the President, Provost, and cabinet to inform program development, pricing strategies, and new market opportunities based on market demand and competitive analysis.
• Provide market-informed guidance on strategic partnerships, new academic offerings, and geographic or modality expansion opportunities.
• Hold primary accountability for enrollment marketing strategy across undergraduate, graduate, adult, and online pipelines, partnering with Enrollment Management on goals, audience targeting, and campaign priorities.

Requirements

• Applicants must be legally authorized to work in the United States; visa sponsorship is not available for this position.
• Bachelor’s degree in marketing, communications, public relations, or a related field; graduate degree in the preceding or adjacent fields preferred.
• Seven or more years of progressive leadership experience in marketing, with at least three years in a senior or executive marketing role preferred.
• Demonstrated success in brand strategy, enrollment marketing, and integrated digital marketing.
• Proven ability to lead and develop high-performing teams in a complex, mission-driven environment.
• Strong expertise in digital marketing, marketing analytics, CRM integration, and marketing technology platforms.
• Excellent communication skills across verbal, written, and presentation contexts.
• Collaborative leadership style with the ability to work across a cabinet and diverse institutional stakeholders.

Preferred

• Experience in higher education marketing, with familiarity with the modern learner landscape and enrollment trends.
• Demonstrated success leading marketing during institutional change, transformation, or growth periods.
• Experience with AI-assisted marketing tools and emerging generative search optimization strategies.
• Familiarity with small private college contexts and the competitive dynamics of regional higher education markets.
• Experience supporting or collaborating on fundraising and advancement campaigns.