Responsibilities

• Lead U.S. Creative, Brand Marketing, and Product Marketing strategy, aligning priorities with the firm’s broader global marketing strategy and business objectives.
• Own customer acquisition strategy and performance, optimizing traffic, conversion, customer experience, acquisition costs, and channel investment to drive sustainable and profitable client growth.
• Own the development and execution of the U.S. brand strategy, positioning, messaging, and go to market approach across key products and customer segments.
• Drive integrated marketing strategies that strengthen brand awareness, support customer growth, and translate product capabilities into compelling customer value propositions.
• Lead and develop a high performing marketing organization of approximately 15 to 50 professionals across Creative, Brand Marketing, and Product Marketing.
• Partner closely with Product, Sales, Operations, Compliance, Legal, and executive leadership to align marketing priorities, customer experience, and business goals.
• Serve as a strategic marketing leader to the Global CMO and executive team, using market intelligence, customer insights, and performance data to shape growth strategy and investment priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA preferred.
• 10+ years of progressive marketing leadership experience, including significant experience leading and developing teams.
• Proven leadership experience across Creative, Brand Marketing, and Product Marketing, with a track record of building brands, launching products, and driving business growth.
• Experience in financial services, fintech, wealth management, brokerage, banking, or another highly regulated industry strongly preferred.
• Demonstrated success developing and executing integrated marketing strategies that increase brand awareness, customer engagement, acquisition, and retention.
• Strong strategic, analytical, and executive communication skills, with the ability to influence cross functional leaders, align priorities, and translate business objectives into compelling marketing strategies and execution.

Preferred

• Experience leading marketing for a high growth fintech, brokerage, financial services, or technology company, particularly in a consumer facing environment.
• Proven track record of transforming or scaling a brand, including repositioning a company, expanding market presence, or significantly increasing brand awareness and customer engagement.
• Experience marketing complex financial products and translating sophisticated products, technology, and capabilities into simple, compelling customer value propositions.
• Strong global perspective with experience partnering across international teams and markets, while effectively translating global strategy into a differentiated U.S. marketing approach.

Benefits

• Comprehensive Health Coverage : 100% paid medical and dental insurance for employees and dependents, vision insurance, and more!
• Financial Support : 401(k) match, commuter benefits for NY positions, and short-term disability coverage.
• Work-Life Balance : Generous time off that increases with tenure, paid parental leave, personal days, sick time, volunteer days and company holidays.
• Wellness & Pet Care : Fitness and wellness benefits, plus pet insurance for your furry friends.
• Investing in Your Future: We provide tuition reimbursement to help you pursue relevant degrees, certifications, and training that align with your career goals.
• Dynamic Office Perks : Catered breakfast (every Monday) & lunches (every Friday), fully stocked kitchens, and monthly happy hours to connect and collaborate.