CHIEF MARKETING OFFICER - UNCLASSIFIED

Nevada, TX (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

Drive Travel Nevada’s marketing strategy as a senior executive, aligning brand, content, and media across domestic, in-state, industry, and international initiatives.

  • Lead strategic vision, budgets, and agency management for the tourism marketing portfolio.
  • Must-have: Senior marketing leadership with large-budget, cross-functional, and agency experience.
  • Standout: Public-sector governance experience or statewide marketing leadership.

Job Description

Responsibilities

  • The Chief Marketing Officer serves as a senior executive leader responsible for setting and managing the strategic vision, direction, and execution of Travel Nevada’s marketing efforts.
  • The role provides leadership over brand strategy, advertising, content, digital platforms, media investment, and agency management while ensuring alignment across domestic, in-state, industry, and international initiatives.
  • The CMO oversees staff, budgets, performance measurement, and marketing-related contracts, and regularly reports to executive leadership and the Nevada Commission on Tourism.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field
  • Senior-level leadership experience in marketing or destination marketing
  • Demonstrated experience managing large budgets, agencies, and cross-functional teams
  • Proven ability to develop and execute integrated marketing strategies
  • Experience presenting to executive leadership or governing boards

Preferred

  • Public-sector governance experience

Benefits

  • Health Insurance: Medical, dental, life, and disability insurance programs for employees and their dependents/family are offered through the Public Employees’ Benefits Program (PEBP).
  • Vacation: Accrual of three weeks of annual leave each year.
  • Sick Leave: Accrual of three weeks of sick leave each year.
  • Holidays: 12 paid holidays per year.
  • Retirement: Participation in the Nevada Public Employees Retirement System (PERS). Employees do not contribute to Social Security but will contribute to PERS if their position is at 50% or more full-time equivalency. For more information on how PERS service may impact Social Security benefits, visit the SSA publication.
  • Deferred Compensation: The State offers a voluntary Deferred Compensation Program.
  • No Nevada state income tax.
  • Public Service Loan Forgiveness: Eligible due to public sector employment.
  • Longevity Payments Eligibility: Employees who have received a performance rating of “standard” or better and have completed eight (8) or more years of continuous service are eligible for longevity pay.
State of Nevada logo

State of Nevada

3.5 Glassdoor

Over the past 8 years we have continued to diversify our economy which dramatically has decreased our unemployment as well as increase our average wage. With a growing economy and many beautiful destinations, Nevada has become a destination for all. Nevadans have invested so much to ensure that the Silver State continues to be a great place to work and an amazing place to live for many generations to come. Are you ready to leave your legacy? Come join our amazing team today!

Carson City, Nevada, USA
5.1K employees
59% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
44.1%
Direct
48.2%
Referral
6.1%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~5.1K

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