Responsibilities

• Oversee staff, budgets, performance measurement, and marketing-related contracts, and regularly report to executive leadership and the Nevada Commission on Tourism.
• Provide leadership over brand strategy, advertising, content, digital platforms, media investment, and agency management while ensuring alignment across domestic, in-state, industry, and international initiatives.
• Lead strategic marketing initiatives with a balance of creative vision and data-driven decision-making, and communicate effectively with internal teams, agency partners, and public-sector stakeholders.
• Demonstrate fiscal responsibility and adherence to public-sector governance standards.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• Senior-level leadership experience in marketing or destination marketing
• Demonstrated experience managing large budgets, agencies, and cross-functional teams
• Proven ability to develop and execute integrated marketing strategies
• Experience presenting to executive leadership or governing boards

Preferred

Benefits

• Health Insurance: Medical, dental, life, and disability insurance programs for employees and their dependents/family are offered through the Public Employees’ Benefits Program (PEBP).
• Vacation: Accrual of three weeks of annual leave each year.
• Sick Leave: Accrual of three weeks of sick leave each year.
• Holidays: 12 paid holidays per year.
• Retirement: Participation in the Nevada Public Employees Retirement System (PERS). Employees do not contribute to Social Security but will contribute to PERS if their position is at 50% or more full-time equivalency. For more information on how PERS service may impact Social Security benefits, visit the SSA publication.
• Deferred Compensation: The State offers a voluntary Deferred Compensation Program.
• No Nevada state income tax.
• Public Service Loan Forgiveness: Eligible due to public sector employment.
• Longevity Payments Eligibility: Employees who have received a performance rating of “standard” or better and have completed eight (8) or more years of continuous service are eligible for longevity pay.