Chief Marketing Officer

Roseburg, OR (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own an enterprise marketing function that balances portfolio-wide growth with ROI, translating strategy into cross‑brand activation, CRM‑driven personalization, and analytics‑driven governance.

Own cross‑brand strategy and multi‑channel execution including SEO, digital ads, content, web, email, and emerging tech.
Oversee budgets, agencies, and vendor performance with strict ROI accountability.
Lead enterprise research and analytics to inform major business decisions and marketing spend to revenue linkage.

Job Description

Responsibilities

Define and lead the enterprise-wide marketing strategy aligned with financial performance, customer growth goals, portfolio priorities, and measurable ROI.
Translate strategy into outcomes including revenue growth, visitation, customer acquisition, retention, loyalty, brand equity, market share, and campaign performance.
Govern multi-brand architecture and standards while protecting individual business identities.
Align marketing strategies with revenue goals across hospitality, gaming, tourism, retail, food & beverage, property management, and additional UIDC operations.
Lead enterprise-wide cross-promotional strategies to increase engagement and portfolio awareness.
Utilize segmentation, loyalty data, and analytics to deepen personalization and customer lifetime value.
Lead strategy across SEO, digital advertising, social media, content, web, email, and emerging technologies.
Oversee traditional media including broadcast, print, OOH, and event marketing.
Ensure high-performing multi-channel campaigns that drive measurable business results.
Oversee enterprise research and analytics to influence major business decisions.

Requirements

Bachelor’s degree required; MBA strongly preferred
10+ years senior marketing leadership across multi-brand enterprises or complex portfolios
Proven record driving measurable business outcomes including revenue growth, visitation, loyalty, brand strength, and campaign ROI
Expertise in digital strategy, analytics, segmentation, CRM, automation, and multi-channel campaigns
Experience overseeing marketing technology ecosystems, dashboards, and data governance
Demonstrated leadership of budgets, agencies, vendors, and complex marketing operations
Strong executive presence; highly skilled communicator with board-level experience
Experience in hospitality, gaming, tourism, retail, food & beverage, or regulated industries preferred
Experience working respectfully within Tribal enterprises or mission-driven organizations
Ability to obtain a Class III Gaming License

Benefits

Comprehensive medical, dental, vision, and Rx coverage
Paid Time Off
Employer-paid life and disability plans
401(k) with up to 3.5% employer match
Meaningful training, development, and advancement pathways, including opportunities supporting Tribal workforce development