Sports Tech Systems

Chief Marketing Officer

New York, USA (Remote)

$150K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Lead growth for a sports/fitness DTC startup as Chief Marketing Officer, owning organic and paid channels, brand narrative, and collaboration with founders to scale quickly.

  • Own end-to-end growth engine across organic, paid, brand, and partnerships.
  • Must-have: 10–15 years in DTC, with proven content-led omnichannel growth.
  • Standout: readiness to work closely with founders in an early-stage, high-growth setting.

Job Description

Responsibilities

  • Go-to-market strategy and execution
  • Organic growth systems (content, SEO, AI search, video, creators)
  • Paid acquisition with clear CAC and ROI discipline
  • Brand positioning and category narrative
  • Marketing budget allocation and experimentation
  • Close collaboration with founders on brand, product and strategy implementation

Requirements

  • Deep experience scaling organic and paid DTC, from early traction to scale, a plus if in sports or fitness
  • Must be especially adept at leveraging content based socials, paid omnichannel campaigns and ai search optimization
  • Minimum 10-15 years experience
  • Adaptable, out-of-box DTC marketing skillset
  • Detailed knowledge of data analytic marketing tool, costs by channel and budget implementation
  • Eagerness to operate in early stage, high growth environment, working side by side with founders

Preferred

  • Plus if in sports or fitness experience

Benefits

  • health care
  • material tax benefits
  • significant option opportunity
  • future salary increases