Responsibilities

• Own enrollment growth — retain current families, replace graduate attrition, and drive new enrollment across all corporate schools
• Lead multi-channel lead generation — digital, paid social, organic, print, community events, and referrals — and maintain a strong lead-to-enrollment conversion rate
• Manage the marketing budget with full P&L accountability, optimizing spend across channels for maximum return
• Own CRM integrity and analytics — ensure accurate data capture, interpret funnel performance, and act quickly on what the data tells you
• Build and inspire a team of enrollment specialists and customer service professionals; align talent to task and develop people to their potential
• Ensure brand consistency across all channels and schools, with messaging that resonates authentically with Hispanic families and general market audiences
• Create unforgettable school tours — the moment prospective families fall in love with SSH
• Champion Spanish immersion at community events, with local influencers, and through compelling parent communications

Requirements

• 8–10 years of marketing experience, including 3+ years at the CMO, VP of Marketing, or equivalent senior leadership level
• Demonstrated results driving consumer enrollment, customer acquisition, or comparable growth metrics — with real numbers to back it up
• Proven experience building and leading high-performing teams
• Experience marketing to multicultural audiences, particularly Hispanic consumers — strongly preferred
• Consumer marketing experience targeting parents and/or families — strongly preferred
• Background in multi-location, franchise, or growth-stage companies — a plus
• Proficiency with CRM platforms and digital marketing analytics tools
• Bilingual / Bicultural (Spanish language) — strongly desired

Benefits

• A meaningful mission at the intersection of early childhood education, language, and culture
• Direct partnership with the CEO — your voice matters and your strategy shapes the company
• A passionate, close-knit team that genuinely cares about the families we serve
• A distinct, differentiated brand with a deeply loyal parent community
• Real growth ahead — we're building something special and want the right leader in the CMO seat