Drive enrollment growth and multi-channel marketing leadership for Spanish Schoolhouse at the senior level, owning budget, CRM analytics, team development, and brand across locations.

• Own enrollment growth — retain families, replace attrition, and drive new enrollments across all corporate schools
• Lead multi-channel lead generation — digital, paid social, organic, print, events, and referrals
• Manage the marketing budget with full P&L accountability and channel optimization
• Own CRM integrity and analytics — ensure data accuracy and interpret funnel performance
• Build and inspire a team of enrollment specialists and customer service professionals
• Ensure brand consistency across channels and schools with authentic messaging for Hispanic and general markets
• Create unforgettable school tours that convert prospective families
• Champion Spanish immersion at community events and through parent communications

Requirements

• 8–10 years of marketing experience, including 3+ years at CMO, VP of Marketing, or equivalent senior leadership
• Demonstrated results driving consumer enrollment or comparable growth metrics
• Proven experience building and leading high-performing teams
• Experience marketing to multicultural audiences, particularly Hispanic consumers
• Consumer marketing targeting parents and/or families
• Background in multi-location, franchise, or growth-stage companies
• Proficiency with CRM platforms and digital marketing analytics tools
• Bilingual / Bicultural (Spanish) strongly desired

Benefits

• A meaningful mission at the intersection of early childhood education, language, and culture
• Direct partnership with the CEO — your voice matters and your strategy shapes the company
• A passionate, close-knit team that genuinely cares about the families we serve
• A distinct, differentiated brand with a loyal parent community
• Real growth ahead — building something special and seeking the right leader