Responsibilities

• Develop and lead the overall marketing strategy for Overwatch Technologies.
• Build campaigns that generate qualified leads for proactive video monitoring, virtual guarding, mobile surveillance units, and related security services.
• Improve messaging across our website, social media, sales collateral, email campaigns, proposals, and paid advertising.
• Work closely with sales leadership to support pipeline growth, lead quality, conversion rates, and customer acquisition.
• Create strong positioning for key verticals including multifamily, commercial real estate, construction, collision centers, industrial properties, and property management companies.
• Lead content strategy for LinkedIn, email, case studies, landing pages, video scripts, client success stories, and educational campaigns.
• Manage marketing vendors, agencies, freelancers, and internal team members as needed.
• Track and report on marketing performance, including lead source, cost per lead, conversion rates, campaign ROI, and sales pipeline contribution.
• Help refine and strengthen the Overwatch brand as we expand into new markets.

Requirements

• Proven marketing leadership experience, ideally in B2B, security, technology, SaaS, property management, commercial real estate, or a related industry.
• Strong understanding of lead generation, digital marketing, brand positioning, content strategy, and sales enablement.
• Experience building marketing systems from the ground up or improving underdeveloped marketing functions.
• Ability to create clear, compelling messaging that turns complex services into simple business value.
• Strong leadership skills with the ability to work directly with ownership, sales, operations, and outside partners.
• Comfortable in a fast-moving, entrepreneurial company.
• Data-driven, but practical. We want someone who measures results and makes things happen.
• Strong writing, communication, and campaign execution skills.

Preferred

• Experience marketing security services, video monitoring, physical guarding, camera systems, proptech, or commercial property services.
• Experience with HubSpot, CRM workflows, paid ads, SEO, LinkedIn campaigns, email marketing, landing pages, and marketing automation.
• Experience building campaigns for property managers, asset managers, construction companies, collision centers, or commercial property owners.

Benefits

• Health insurance
• Paid time off
• Company holidays
• Performance-based bonus opportunity
• Professional growth opportunity