Responsibilities

• Formulate and execute the company's overall marketing strategy
• Establish frameworks for brand positioning, brand communication, and brand growth
• Drive user growth, customer acquisition and conversion, and market expansion
• Manage digital marketing channels, including SEO / SEM
• Manage digital marketing channels, including Social Media Marketing
• Manage digital marketing channels, including Email Marketing
• Manage digital marketing channels, including KOL / Influencer Partnerships
• Manage digital marketing channels, including Content Marketing
• Manage digital marketing channels, including Paid Advertising
• Analyze market trends, the competitive landscape, and user behavior

Requirements

• Bachelor's degree or higher in Marketing, Business Administration, or a related field
• 20+ years of experience in marketing
• 3+ years of experience in a senior management role
• Proven experience in brand building and growth marketing
• Proficiency with digital marketing tools and data analytics platforms
• Exceptional leadership skills and the ability to collaborate effectively across departments
• Outstanding communication, strategic planning, and execution capabilities
• Experience in the Technology, Internet, SaaS, AI, Web3, or Cryptocurrency sectors is preferred