Responsibilities

• Direct Response Marketing (50%)
• - Own paid acquisition end to end, including media buying, ad creative, landing pages, webinar and VSL assets, and email and SMS follow-up.
• - Own funnel economics: cost per booked call, customer acquisition cost, and payback period. Scale spend as unit economics allow; ad spend currently runs near a third of revenue.
• - Partner with sales leadership on show rates, lead quality, and offer feedback. The CMO owns everything up to the live call.
• Brand Management (50%)
• - Own positioning, website, content, public relations, and design standards across all channels.
• - Maintain a brand appropriate to a high-minimum financial product: institutional in tone, precise in its claims, and consistent with NMT’s monochrome visual identity.
• - Ensure all public-facing claims are accurate and defensible, and that campaigns operate within financial promotion compliance requirements.
• Team Leadership
• - Lead, develop, and where necessary restructure the existing marketing team.

Requirements

• 8+ years of marketing experience, including senior leadership roles.
• Demonstrated track record running direct response funnels at $350K+ in monthly ad spend for high-ticket, call-based offers, with direct accountability for CAC and payback.
• Brand leadership experience in a category where trust drives the purchase decision, such as investing, fintech, or financial services.
• Experience building and managing high-performing marketing teams.
• Strong writing ability and a data-driven approach to decision making.
• Working knowledge of compliance constraints on financial promotion.

Preferred

• Crypto or DeFi marketing experience.
• Experience marketing to investors or high-net-worth audiences.