Montana State University

Chief Marketing Officer

Bozeman, MT

Salary Not AvailableSenior Level10+ years exp

Posted 2 weeks ago

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Job Summary

Own MSU's brand and central marketing function, turning research and cross-college collaboration into disciplined, data-informed campaigns that move enrollment and strengthen reputation.

  • Brand governance and campaign leadership: set the tone across digital, print, social and media, aligning with institutional priorities.
  • Team and process leadership: build and mentor a multi-discipline marketing group, standardizing workflows and partnerships across campus.
  • Measurement and optimization: use audience insights and performance data to steer strategy and prove impact.

Job Description

  • Serves as the university’s senior marketing and brand leader, providing strategic direction for institutional marketing, brand positioning and audience engagement.
  • Develops and leads a team of professionals in the areas of marketing, digital marketing, social media, trademarks and licensing, advertising, marketing analytics and brand implementation.
  • Oversees brand strategy and the execution of creative, integrated marketing programs that support student recruitment, retention, success, institutional affinity and brand awareness.
  • Works closely with the Office of Admissions and other key university units to develop marketing strategies that support enrollment-related goals and measurable outcomes.
  • Leads advertising and media buying strategy, including digital advertising, paid social, paid search, print, radio, television/video and other channels, with a focus on maximizing marketing investments.
  • Oversees the development and implementation of marketing campaigns that are audience-focused, data-informed and aligned with university priorities.
  • Uses market research, audience insights, campaign analytics and performance data to evaluate marketing effectiveness and guide future strategy.
  • Oversees the university’s brand standards and works with colleges, departments and units to ensure marketing and communications materials are consistent with MSU’s visual identity, voice, messaging and institutional priorities.
  • Ensures the MSU brand is developed, strengthened and protected across all channels, including advertising, digital platforms, social media, publications, merchandise and other public-facing materials.
  • Supervises staff responsible for managing university trademarks, licensing agreements, royalty collection, licensee relationships and the development of retail products that build brand affinity.