Chief Marketing Officer at Montana State University | Bozeman, MT

Chief Marketing Officer

Bozeman, MT (Unknown)

Salary Not AvailableSenior Level10+ years exp

Posted 2 months ago

Job Summary

Own the campus brand and marketing agenda, aligning enrollment, reputation and student success with a centralized, data-informed strategy across channels and partners.

Brand leadership and team ownership across marketing, digital, social, licensing, analytics and implementation.
Enrollment-aligned campaigns, university-wide governance of brand standards and cross-unit collaboration.
Audience-informed media planning and performance optimization across digital, print, radio, TV and retail/licensing programs.

Job Description

Serves as the university’s senior marketing and brand leader, providing strategic direction for institutional marketing, brand positioning and audience engagement.
Develops and leads a team of professionals in the areas of marketing, digital marketing, social media, trademarks and licensing, advertising, marketing analytics and brand implementation.
Oversees brand strategy and the execution of creative, integrated marketing programs that support student recruitment, retention, success, institutional affinity and brand awareness.
Works closely with the Office of Admissions and other key university units to develop marketing strategies that support enrollment-related goals and measurable outcomes.
Leads advertising and media buying strategy, including digital advertising, paid social, paid search, print, radio, television/video and other channels, with a focus on maximizing marketing investments.
Oversees the development and implementation of marketing campaigns that are audience-focused, data-informed and aligned with university priorities.
Uses market research, audience insights, campaign analytics and performance data to evaluate marketing effectiveness and guide future strategy.
Oversees the university’s brand standards and works with colleges, departments and units to ensure marketing and communications materials are consistent with MSU’s visual identity, voice, messaging and institutional priorities.
Ensures the MSU brand is developed, strengthened and protected across all channels, including advertising, digital platforms, social media, publications, merchandise and other public-facing materials.
Supervises staff responsible for managing university trademarks, licensing agreements, royalty collection, licensee relationships and the development of retail products that build brand affinity.