Chief Marketing Officer

Responsibilities

• Establishes and leads the enterprise marketing vision and strategy aligned to growth, profitability, and customer experience objectives
• Designs and executes the annual enterprise marketing plan including priorities, investment strategy, forecasts, budgets, and performance measurement
• Differentiates Midland States Bank from competitors and creates strong market preference across target customer segments and geographies
• Serves as custodian of the Bank’s brand ensuring consistency, differentiation, and relevance across all customer, employee, and community touchpoints
• Aligns marketing strategy with enterprise growth priorities across all lines of business, ensuring close partnership with sales, product, and distribution teams
• Partners closely with executive and senior leadership, line of business and department leaders to ensure enterprise alignment and leverage across initiatives
• Leads initiatives supporting customer acquisition, engagement, loyalty, retention, and cross sell across consumer and business banking relationships
• Oversees corporate and external communications including public relations, media relations, and executive level messaging
• Strengthens the Bank’s industry and community presence by developing effective ways to engage customers, prospects, and key stakeholders
• Directs the Bank’s digital and performance marketing strategy including website governance, digital channels, CRM enablement, and marketing technology