Responsibilities

• Revenue Growth & Marketing Strategy
• Design and implement a full-funnel marketing strategy focused on client acquisition, retention, and revenue growth.
• Translate firm goals into measurable marketing priorities, KPIs, dashboards, and reporting.
• Identify growth opportunities across practice areas, markets, referral channels, and digital platforms.
• Lead demand generation efforts across SEO, paid media, email, referral programs, community partnerships, and other channels.
• Develop brand positioning, messaging, and go-to-market strategies that support firm growth.
• Evaluate marketing investments based on measurable business results.
• Lead Generation & Client Acquisition
• Oversee lead-generation efforts across Google Ads, Meta, YouTube, SEO, Local Service Ads, email marketing, referral programs, and other acquisition channels.
• Improve lead quality, conversion rates, and marketing efficiency.

Requirements

• 7–10+ years of marketing experience.
• At least 3+ years in a senior or executive marketing role such as Director, VP, Head of Marketing, or CMO.
• Proven success creating and executing full-funnel marketing strategies that generated measurable business growth.
• Demonstrated experience with lead generation, demand generation, digital marketing, and conversion optimization.
• Experience managing significant marketing budgets with clear performance targets.
• Strong understanding of marketing analytics, attribution, conversion data, and ROI.
• Experience managing agencies, vendors, consultants, or internal marketing teams.
• Strong working knowledge of SEO, PPC, paid social, email marketing, CRM systems, and marketing automation.
• Ability to connect marketing strategy and activity directly to business outcomes and revenue.
• Strong leadership, communication, organizational, and project management skills.

Preferred

• Experience in a law firm, legal services organization, professional services firm, or other B2C service business.
• Experience marketing services where trust, reputation, and client relationships are critical.
• Experience managing an annual marketing budget of $500,000+.
• Experience with local SEO, reviews management, authority building, and intake alignment.
• Familiarity with legal advertising and client solicitation considerations.
• Experience working in a high-growth, entrepreneurial organization.

Benefits

• 401(k)
• 401(k) Matching
• Dental Insurance
• Health Insurance
• Paid Time Off
• Hybrid Work Schedule