Responsibilities

• Brand Identity: Develop, manage, and ensure consistency of Wild Blood's positioning, voice, and visual identity across all channels - from packaging and social to retail and events.
• Content Strategy: Direct content planning and production across social and owned platforms. Ensure content is on-brand, platform-native, and built to drive engagement and community growth.
• Social Media & Community: Own Wild Blood's presence across Instagram, TikTok, and other relevant platforms. Drive follower growth, engagement, and community building through consistent, platform-native execution.
• Paid Media & Advertising: Own and optimize paid marketing across digital channels - including Meta, TikTok, Google, and other relevant platforms. Drive customer acquisition and brand awareness through performance-focused campaigns.
• Email & CRM Marketing: Lead strategy across owned channels including email and SMS. Build and optimize retention programs, lifecycle campaigns, and DTC growth initiatives in partnership with our e-commerce stack.
• Influencer & Ambassador Programs: Develop and manage relationships with brand ambassadors and influencers. Build scalable frameworks for activating these partnerships effectively and on-brand.
• Retail & Trade Marketing: Develop retail marketing strategies including point-of-sale materials, promotional programs, and sell-in support for distributors and buyers. Collaborate with the sales team to align marketing assets with channel priorities.
• PR & Communications: Oversee external communications strategy and manage relationships with PR partners. Support brand visibility through press, partnerships, and event presence.
• Marketing Organization Development: Help design and build the marketing team Wild Blood will need to scale — including input on hiring profiles, agency and contractor relationships, tooling, and the workflows that will support a growing org.
• Reporting & Performance: Provide regular updates on campaign performance, brand KPIs, and growth opportunities. Translate data into actionable recommendations.

Requirements

• Proven track record in CPG or beverage brand building, ideally from early stage to meaningful scale
• Deep familiarity with digital-first brand strategy, social content, and influencer marketing
• Experience with retail marketing and distributor sell-in support
• Strong creative instincts paired with analytical rigor
• Existing network of agency, media, and brand partnership contacts
• Self-directed, entrepreneurial, and energized by building something from an early stage
• Excitement about better-for-you beverages, wellness, or lifestyle brands

Preferred