Responsibilities

• Build, lead, and actively participate in a growing marketing organization, balancing executive-level strategy with hands-on execution across priority marketing initiatives; hire, develop, and coach team members; establish performance standards and accountability; foster innovation and excellence; and serve as a Security Designate.
• Own and execute an integrated marketing strategy that supports corporate objectives, revenue goals, company OKRs, and enterprise go-to-market priorities across strategic marketing, product marketing, brand management, demand generation, partner marketing, sales enablement, analyst relations, digital experience, and marketing technology.
• Serve as a highly visible external voice and product evangelist for Elixir, leading public relations, media engagement, customer and partner storytelling, speaking opportunities, industry events, and market-facing communications that build brand credibility, strengthen category leadership, and increase awareness of Elixir’s products, value proposition, and market perspective.
• Partner with leadership across Alliances, Sales, Product, Engineering, and Finance to assess organizational capabilities, identify strategic gaps, and ensure marketing plans are aligned with business strategy and resource allocation.
• Develop, refine, and personally contribute to market positioning, messaging frameworks, customer-centric value propositions, and vertical market narratives that translate complex product capabilities into clear, differentiated stories for ideal customer profiles, strategic partners, and target segments.
• Plan and execute multi-channel demand generation programs that drive measurable pipeline contribution, including events, digital marketing, website optimization, SEO/SEM, campaign development, brand presence, and performance reporting.
• Conduct and apply global market research, customer insights, competitive intelligence, benchmarking, and vertical analysis to support marketing strategy, alliance development, sales effectiveness, pricing and packaging decisions, and product roadmap planning.
• Lead product marketing and go-to-market alignment in partnership with Product, Alliances, Sales, and Finance, supporting product adoption, customer expansion, long-term value realization, enterprise cloud software pricing, partner pricing, tiered services, support models, packaging, bundling, and competitive differentiation.
• Build and execute partner marketing programs in collaboration with Alliance leadership, including partner-facing assets, co-marketing strategies, joint campaigns, joint events, enablement approaches, partner value propositions, success metrics, and repeatable demand generation motions.