Responsibilities

• Marketing strategy tied to growth. Partner with the President, the Executive Team, and the Director of Marketing to build and run the strategy that drives revenue, brand preference, and expansion into priority markets.
• Brand, story, and market position. Position Connor Group as the leading professional services firm for ambitious companies . Upgrade the messaging, story, brand, website, and visual identity. Keep messaging and branding consistent across every channel.
• Digital marketing, including AI. Drive continued digital transformation with wise AI use . Leverage LinkedIn , our website, email, and other digital channels to grow our share of voice. Build multi-layered promotion across events, content, and digital so target audiences stay informed and inspired about our work.
• Lead generation and pipeline. Drive lead generation that converts . Build clean hand-off processes, qualification via a clear ideal client profile (ICP) , and lead metrics tied to growth goals , all managed in Salesforce.
• ICP research. Research customer needs and jobs-to-be-done to ensure our positioning , messaging, and thought leadership resonate and deliver significant value.
• A high-performing team. Continue to build, mentor, and lead the marketing team. Foster creativity, collaboration, and steady improvement. Scale existing systems and set up new ways of working, particularly including AI, that achieve transformational improvements .
• Budget and ROI. Own the annual marketing budget and tie every dollar to business results. Build the business case for new-market investments. Track and report performance against insightful metrics .
• Stakeholders and communications. Support internal and external communications . Build relationships with clients, partners, and the people who shape our industry. Work across departments and serve the firm’s practice and industry groups and our Partners.

Requirements

• 15+ years of progressive marketing, business development, communications, and branding experience in B2B required; professional services experience preferred .
• 5+ years leading a high-performing marketing or business development function required .
• A bachelor’s degree in business, marketing, communications, or a related field required . An MBA is preferred.
• Deep command of events, email, LinkedIn , website, outside sales, and other traditional and digital GTM motions , with a track record of innovative approaches that generate real impact.
• A hands-on, get-it-done operator who dives into the work, manages projects and budgets tightly, and stays focused on revenue and return on investment.
• Willingness to travel up to 15 %.

Benefits

• hybrid and onsite work, flexible time off, complete healthcare, a company -match 401K, and paid parental and military leave.