Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion at The Ward Law Group, PL | Miami Lakes, FL | $230K/yr – $260K/yr

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Miami Lakes, FL (On-site)

$230K/yr – $260K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Job Summary

Own the national marketing engine cross markets by leading a 15–25+ team, driving a full funnel program for Hispanic and multicultural audiences, and turning campaigns into measurable CAC, CPL, and signed ROI.

Growth & Strategy: Define the national plan and multi-state expansion to scale revenue and brand trust.
People & Delivery: Build and mentor a large, diverse marketing team across channels with clear growth paths.
Performance & Alignment: Own end-to-end funnel execution and dashboards that guide weekly and monthly strategy shifts.

Job Description

Responsibilities

Lead Marketing Strategy: Build and execute a national marketing strategy to scale revenue and reputation across markets.
Team Leadership & Development: Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
Team Leadership & Development: Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
Full-Funnel Execution: Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
Full-Funnel Execution: Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
Brand & Storytelling: Build a powerful brand that evokes trust, purpose, and transformation.
Brand & Storytelling: Tell the firm’s story through emotionally resonant client journeys and community engagement.
Marketing Performance & Analytics: Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
Marketing Performance & Analytics: Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
Technology & Automation: Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
Cross-Functional Alignment: Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
Multi-State & Cultural Expansion: Localize campaigns across Miami, Orlando, NYC, and Texas.
Multi-State & Cultural Expansion: Navigate compliance nuances for legal marketing (Bar rules) in each state.
Budget & Vendor Management: Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.
Budget & Vendor Management: Ensure cost-effective campaign execution and vendor accountability.
Executive Collaboration: Serve as part of the Executive Leadership Team.
Executive Collaboration: Translate marketing metrics into business outcomes to influence firmwide decisions.

The Ward Law Group, PL

Our mission is to be the leading family-owned personal injury law firm dedicated to serving the Spanish-speaking community. We strive to deliver exceptional client service while upholding the highest standards of professionalism and ethics.

Founded in 2012

Hialeah, Florida, USA

120 employees (9 in marketing)

855dolor55.com