Responsibilities

• Define and evolve the CEO Life brand across all markets, channels, and audiences
• Translate our philosophy—presence over performance, depth over volume, relationship over transaction—into a brand identity that prospective members feel before they can articulate it
• Establish brand standards, voice, and messaging frameworks across all touchpoints: digital, print, experiential, and chapter-level
• Ensure brand consistency across 35+ chapters while honoring the distinct character of each local community
• Own the full-funnel marketing strategy driving new member growth across all membership tiers
• Build high-performing programs across organic, digital, referral, content, and partnership channels—designed to attract the right leaders, not simply more of them
• Develop audience positioning and messaging frameworks that speak authentically to CEOs, founders, and C-suite executives who value depth, trust, and peer-level connection
• Partner with sales leadership and regional directors to align marketing strategy with chapter-level revenue goals and growth targets
• Design the marketing layer of the full member journey—from first touchpoint through onboarding, deep engagement, and multi-year renewal
• Build communication flows, content programs, and community touchpoints that reinforce why members joined and compound their commitment over time