Chief Marketing Officer, CMO at Beachside VR | Oregon, IL | $100K/yr – $145K/yr

Beachside VR

Chief Marketing Officer, CMO

Oregon, IL (Remote)

$100K/yr – $145K/yrSenior Level7+ years expFull time

Posted 5 months ago

Job Summary

Lead Stay’d’s marketing under a CMO mandate to drive direct bookings and owner acquisition across multiple brands.

Own brand strategy, funnel optimization, and cross-brand campaigns.
Must-have: proven senior marketing leadership with paid media scale.
Standout: cross-channel rollout including landing pages, CRM, and nurture to reduce OTA reliance.

Job Description

Responsibilities

Develop and implement a unified brand strategy across multiple brands and markets
Ensure consistent positioning, messaging, and visual identity while preserving local brand strengths
Elevate Stay'd into a recognizable and trusted umbrella brand
Build and execute a full-funnel marketing strategy focused on direct booking growth and owner acquisition
Develop scalable systems that drive predictable lead flow across all brands within Stay'd
Establish CAC, LTV, and ROI benchmarks across channels and continuously optimize
Oversee and optimize Google PPC, Meta ads, and retargeting strategies
Scale campaigns profitably with a strong focus on conversion, not just traffic
Lead internal and/or external media buying resources
Build high-converting landing pages, funnels, and lead capture systems

Requirements

7–10+ years of marketing experience, with senior leadership experience
Proven track record of: Scaling paid media (PPC + Meta) profitably
Building and optimizing funnels and conversion systems
Driving direct bookings in hospitality, travel, or similar industries
Generating qualified inbound leads (real estate / homeowner acquisition is a plus)
Strong experience building and leading teams—this is critical for success in this role
A true self-starter who takes ownership and drives initiatives forward without hand-holding
Someone who embodies our core values: Solutions Oriented, Move Fast, No Ego
Strategic thinker who can also execute when needed
Deep understanding of performance marketing, attribution, and growth metrics

Preferred

Experience in vacation rentals, hospitality, real estate, or marketplaces is a strong plus
Generating qualified inbound leads (real estate / homeowner acquisition is a plus)
Deep understanding of performance marketing, attribution, and growth metrics

Beachside VR

Beachside Vacation Rentals is a locally owned and operated vacation rental management company headquartered in downtown Cocoa Beach, Florida.For our guests, our condominium and house rentals have everything you need for an unforgettable vacation to Florida’s Space Coast. Whether you’re in town for a rocket launch and to catch a glimpse of the astronauts at the Kennedy Space Center or to relax in a beachfront property a short walk from the pier, our upscale rentals have all the amenities needed for a comfortable getaway. Combine that with our local knowledge of the area and you’re sure to get a one-of-a-kind holiday to the world famous Cocoa Beach.We offer our investors end-to-end service: marketing your properties, managing the rentals, and coordinating year-round preventative and responsive maintenance. All of this while facilitating extraordinary customer experiences and generating a higher income for you.

Founded in 2021

Cocoa Beach, Florida, USA

11 employees (1 in marketing)

www.beachsidevr.com