Responsibilities

• Own enterprise-wide marketing strategy and performance, directly tied to revenue growth and profitability.
• Lead all aspects of the marketing ecosystem, including brand, performance, digital, partner marketing, analytics, and customer experience.
• Own Marketing positioning, brand, reputation, and performance across customer review platforms and key touchpoints.
• Serve as a key advisor to the CEO and Board on growth strategy, market dynamics, and competitive positioning.
• Partner cross-functionally to align product, pricing, experience, and distribution strategy.
• Define and manage marketing investment strategy, ensuring efficient allocation of capital.
• Establish clear KPIs tied to growth, acquisition, retention, and lifetime value.
• Champion a data-driven, test-and-learn culture across the organization.
• Market positioning and differentiated value proposition
• Product strategy and product-market fit

Requirements

• 15+ years of progressive marketing leadership experience at the VP level and above with a minimum of 5 years leading and managing.
• Proven B2B2C growth leader with a track record of scaling high-volume DTC businesses through customer experience transformation and data-driven go-to-market strategies in competitive markets.
• Experience building or evolving consumer brands and strengthening brand awareness.
• Deep experience building and scaling DTC growth engines and multi-channel distribution models.
• Strong expertise in performance marketing, analytics, and customer lifecycle management

Preferred

• Prior experience working in both a traditional and start up marketing environments is a plus.
• MBA preferred.