Responsibilities

• Lead brand strategy and positioning across multiple hospitality brands
• Drive customer acquisition, retention, and loyalty through digital marketing, social media marketing, email marketing, CRM management, paid media, and on-premise experimental marketing at Company's hospitality / entertainment locations
• Oversee growth marketing, demand generation, and performance marketing initiatives
• Develop go-to-market strategies for new locations, promotions, and product launches
• Lead experiential marketing, local store marketing, and in-venue campaigns
• Manage marketing analytics, KPIs, attribution, and ROI reporting
• Build, mentor, and lead a high-performing in-house marketing team and external agencies
• Own the marketing budget, forecasting, and resource allocation

Requirements

• 10+ years of experience in senior marketing leadership roles
• Background in hospitality, food & beverage, entertainment, retail, or consumer brands
• Proven success scaling multi-unit or multi-location businesses
• Deep experience in digital marketing, web, SEM, SEO, CRM, lifecycle marketing, loyalty marketing, and content marketing
• Deep experience in online advertising, including paid media, pay-per-click (PPC), Google Ads, TikTok Ads, Meta / Facebook Ads, and other social network and online advertising platforms
• Experience and an understanding of Martech, marketing, and advertising platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, Looker Studio, Klaviyo, Wordpress, etc.
• Experience and an understanding of Conversion Rate Optimization (CRO), landing pages, A/B testing, etc.
• Strong executive presence with the ability to collaborate cross-functionally
• Data-driven mindset with a love for creative brand building

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid-time-off (PTO)
• Paid Holidays
• Employee Discounts