Responsibilities

• Customer Segment Evaluation & Success- analyze which retailer/supplier segments BCC already serves and where it wins; define segment-level success metrics; call out which to grow, defend, or drop and suggest alternatives.
• Distribution Channels- New & Existing: analyze performance of existing channels; recommend additional ways to exploit those same channels harder, plus new ones worth opening.
• Products & Services: analyze BCC’s current product and service lines and recommend additional ways to exploit them- criss sell, bundle, extend into adjacent offerings rather than starting from blank definition.
• Explicitly out of scope: pricing authority (informs Sales/Finance, doesn’t set it); internal/ESOP culture communications; hands-on design production.
• What Success Looks Like
• Operating mode across all three scope areas: analyze what BCC already has working, then find more ways to exploit it.
• Turn that analysis into customer-facing proof (case studies, testimonials, trade content) that shortens the sales cycle for Sales Reps).
• Show up in the room with retailer/supplier buyers directly.
• Run the social/digital voice in BCC’s direct, flat-culture tone.
• Skills & Experience

Requirements

• 8+ years of experience in channel, product, or digital marketing, preferably in ecommerce, packaging, or retail technology sectors.
• Strong understanding of Retail Media Networks, ecommerce platforms (e.g., Shopify, Amazon, DTC), and first-party data strategies.
• Hands-on experience with SEO, content strategy, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.).
• Experience launching marketing programs for new business models or emerging product lines.
• Strong analytical mindset with ability to translate data from GA4, GSC, etc. into actionable insights and GTM recommendations.
• Proven success working cross-functionally with creative, operations, and sales teams.

Preferred

• Experience in the packaging or CPG industry with knowledge of supply chain, packout, or fulfillment.
• Background in brand or channel strategy for DTC or B2B2C business models.
• Knowledge of marketing automation platforms (e.g., HubSpot, Marketo).
• Not required but nice to have hands on design/development skills or prior ESOP experience