Responsibilities

• Lead marketing across seven channels with full ownership of strategy for Retail, Ecommerce, DTC, and Pro
• Report to the CEO and participate in senior leadership decisions shaping AFS’s future
• Build organizational alignment around the customer across sales, operations, and the contact center to ensure a consistent, conversion-focused experience across all channels and brands
• Drive revenue growth across Retail, Ecommerce, DTC, and Pro; own marketing's contribution measured in leads, sales, ROAS, and Cost of Marketing
• Modernize ecommerce platform, optimize conversion economics, and run performance marketing to maximize revenue
• Launch and scale the DTC channel in partnership with the President of Retail
• Own go-to-market strategy for the Pro channel, including messaging, campaigns, and programs
• Build the marketing performance system: analytics, attribution, and reporting linked to revenue
• Lead brand and team development; ensure clarity and consistency across all brands and markets
• Lead and develop a high-performing marketing team (website marketing manager, paid search specialist, creative manager, copywriter, project manager)

Requirements

• 10+ years in marketing with a performance marketing foundation
• Hands-on operator — you lead from the front and you’re comfortable in the work, not just above it
• Ecommerce experience — you’ve scaled an ecommerce channel and understand what drives conversion and revenue growth
• B2C and B2B marketing experience — you can shift between consumer and trade/professional audiences without losing sharpness in either
• CRM fluency — you’ve built lifecycle marketing programs that drive repeat revenue and customer retention
• Multi-brand or multi-channel experience — you can manage complexity without losing focus
• Technology leadership — you don’t just adopt tools, you use AI, marketing automation, and emerging platforms to create performance edges
• Cross-functional change leader — you’ve driven meaningful change beyond the marketing org; you know how to communicate clearly, build alignment, and bring people with you
• Progress-over-perfection mindset — you move fast, test, learn, and iterate without waiting for perfect
• Experience overseeing or partnering closely with a contact center or inside sales team is a strong plus

Preferred

• Experience overseeing or partnering closely with a contact center or inside sales team is a strong plus
• Retail, home services, home improvement, or building materials background is a plus