Chief Marketing Officer

Responsibilities

• Develop and execute the organization's overall marketing and growth strategy in alignment with executive leadership and company objectives.
• Lead brand positioning and marketing initiatives across ALIYA Healthcare and its affiliated brands.
• Identify opportunities for market expansion, business development, and increased market share.
• Oversee marketing campaigns, digital marketing, website strategy, social media, public relations, and corporate communications.
• Develop strategies to strengthen brand awareness, market differentiation, and the organization's reputation.
• Partner with operations, admissions, and facility leadership to support census growth, referral development, and business performance.
• Build and maintain strategic relationships with hospitals, healthcare providers, referral sources, and community partners.
• Analyze market trends, competitor activity, and industry developments to identify new business opportunities.
• Establish key performance indicators (KPIs) to measure marketing effectiveness, lead generation, referral growth, and return on investment.
• Oversee marketing budgets, resource allocation, external agency relationships, and campaign performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required; master’s degree preferred.
• Significant experience in marketing leadership, with executive-level leadership experience strongly preferred.
• Proven track record of developing and executing successful marketing strategies that drive measurable business growth.
• Experience managing marketing teams, budgets, campaigns, and external partners.
• Healthcare, skilled nursing, long-term care, post-acute care, or related industry experience strongly preferred.
• Demonstrated experience in brand strategy, business development, market expansion, and performance analysis.
• Strong understanding of digital marketing, market research, lead generation, and marketing analytics.
• Ability to translate organizational objectives into measurable marketing and growth initiatives.
• Excellent executive communication, leadership, negotiation, and relationship-building skills.
• Strong analytical and strategic planning abilities, with a focus on results and return on investment.

Preferred

• master's degree preferred
• executive-level leadership experience strongly preferred
• healthcare, skilled nursing, long-term care, post-acute care, or related industry experience strongly preferred

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Life Insurance
• Critical Illness Insurance
• Short-Term Disability Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• 401(k) Retirement Savings Plan