Responsibilities

• Lead the marketing and communications strategy to amplify our mission and expand global reach.
• Oversee marketing, communications, public relations, digital strategy, and membership growth efforts.
• Create alignment across these areas to ensure messaging, campaigns, and engagement are cohesive and data-informed.
• Translate strategy into execution by building systems and processes to support immediate results and long-term growth.
• Partner with executive leadership and cross-functional teams to fully integrate marketing and communications into Sigma’s broader strategy.
• Lead and develop a high-performing marketing and communications team; foster accountability, collaboration, and continuous improvement.
• Work with international partners, chapters, and stakeholders to expand global reach and deepen engagement across diverse markets.
• Ensure messaging is clear, consistent, and aligned across all channels to position Sigma as a trusted global authority in nursing excellence.
• Develop an understanding of the member journey to support recruitment, retention, and engagement through targeted messaging and campaigns.
• Support event-driven periods by driving attendance, refining promotional strategies, and ensuring strong visibility across channels.

Requirements

• Bachelor’s or advanced degree in marketing, communications, business, or related field
• twelve to fifteen years of progressive leadership experience in marketing communications and membership growth (preferably in an association, nonprofit, or global organization)
• demonstrated success leading direct response marketing programs across digital, email, social, print, paid media, and integrated campaigns with proven ROI
• exceptional storytelling, PR, and executive communication skills with experience navigating complex or sensitive issues
• strong capability in digital strategy, analytics, CRM/AMS systems, and data-driven marketing methodologies
• collaborative leadership style with a deep understanding of membership models, value communication, and community engagement
• proven experience building, refining, and mentoring high-performing teams

Benefits

• strong health and retirement benefits
• support professional development
• remote-friendly environment
• culture that values accountability, growth, and purpose
• open communication and collaboration across teams