Channel & Performance Marketing Internship - Summer 2027

Red Wing, MN (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 13 hrs ago

Job Summary

Retail marketing lead owns the end-to-end development and execution of asset creation for product launches, campaigns, and retail events, collaborating across marketing, sales, creative, and partners to drive engagement and sales. It also supports warehouse-sale planning and channel marketing initiatives, with hands-on involvement in content creation and asset management.

Job Description

Responsibilities

  • Develop and execute retail marketing assets that support product launches, promotional campaigns, retail events, and brand storytelling across Red Wing's network of 500+ retail locations and wholesale partners.
  • Partner cross-functionally with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.
  • Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.
  • Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for key partnerships such as SkillsUSA and other strategic organizations.
  • Contribute to marketing content creation by supporting product photo and video shoots, coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.

Requirements

  • Currently pursuing a degree in Business, Marketing or Communications
  • A learning mindset with a sense of curiosity
  • Excellent communication skills (written and verbal)
  • Excellent time and priority management skills
  • Organized, detail oriented and able to work independently
  • Ability to work with multiple stakeholders, various deadlines and deliverables
  • Ability to build relationships within the organization, outside of immediate team

Preferred

  • Experience with apparel, footwear, or trades category
Red Wing Shoe Company logo

Red Wing Shoe Company

Red Wing Shoe Company was built on America’s great promise; if one worked hard enough, one could achieve anything. In 1905, Mr. Charles Beckman founded the Red Wing Shoe Company. As a Main Street shoe store owner, he recognized the need for comfortable and durable work boots. Word of the quality and comfort built into every pair spread quickly and the company prospered.One hundred plus years later, the company is still located in Red Wing, Minnesota. Red Wing products consistently perform in environments spanning from the Mideast oil fields to the Midwest corn fields and still deliver on Mr. Beckman’s original promise of building a work boot that would be as tough as the customer who wore them.Red Wing Shoe Company, Inc. continues to be a privately-held corporation based in Red Wing, Minnesota. The Red Wing Shoes brand is distributed in more than 110 countries around the globe, including over 4,000 U.S. retail locations serving both consumer and industrial customers. With over 2,000 employees, Red Wing is famous for its premium quality work and safety footwear.The company operates two domestic manufacturing facilities in Red Wing, Minnesota, and Potosi, Missouri. All company plants have earned certifications for ISO 9001 international quality standards. The company also owns and operates the S.B. Foot Tanning Company, which supplies premium leather for shoes, apparel, furniture and other applications.

Founded in 1905
Red Wing, Minnesota, USA

Salaries

Performance Marketing median pay in the United States

$109K/yr

Most pay falls between $85K and $148K. Based on 924 salaries.

See all Red Wing Shoe Company salaries

Marketing Team

Median Tenure
26.9 years
Marketing Roles Posted (Last 30 Days)
1
Red Wing Shoe Company logo

Channel & Performance Marketing Internship - Summer 2027

Red Wing Shoe Company · Red Wing, MN · Hybrid