Responsibilities

• Build and execute RapidFort's channel and partner marketing strategy with a clear focus on partner-sourced and partner-influenced pipeline and revenue .
• Develop integrated campaigns to, with, and through partners that create qualified opportunities and accelerate existing deals.
• Work with Sales and Partnerships to identify strategic partners, target accounts, industries, and active opportunities where joint marketing can have the greatest commercial impact.
• Develop account-based partner campaigns supporting priority enterprise and Public Sector opportunities.
• Establish clear goals for each program and measure results through pipeline, opportunities, revenue influence, engagement, and ROI.
• Develop joint GTM plans with VARs, resellers, distributors, systems integrators, cloud partners, technology alliances, MSPs/MSSPs, and other strategic partners .
• Build repeatable co-marketing campaigns across digital, email, ABM, content, webinars, workshops, field programs, and events.
• Create campaigns around RapidFort product capabilities, integrations, customer use cases, industry priorities, and strategic announcements.
• Develop joint value propositions that clearly explain why customers should adopt RapidFort alongside complementary partner technologies and services.
• Turn successful campaigns into repeatable partner marketing playbooks that can scale across the ecosystem.

Requirements

• 5+ years of direct channel, partner, alliance, or ecosystem marketing experience.
• Currently performing a substantially similar channel or partner marketing role , with direct ownership of partner campaigns, joint GTM programs, and pipeline generation.
• Demonstrated experience marketing to, with, and through partners .
• Experience working directly with VARs, resellers, distributors, systems integrators, technology alliances, cloud partners, MSPs/MSSPs, or similar enterprise technology partners .
• Proven experience building joint campaigns that generated measurable opportunities and pipeline.
• Experience developing partner GTM plans, demand-generation campaigns, ABM programs, events, webinars, content, and enablement.
• Experience managing MDF/co-marketing budgets and measuring ROI .
• Strong understanding of B2B enterprise technology sales and how channel partners influence and participate in complex sales cycles.
• Experience working directly with Sales and partner/channel organizations—not simply supporting them from a central marketing function.
• Strong analytical skills and experience measuring marketing activity against pipeline and revenue.

Preferred

• Current or recent cybersecurity channel/partner marketing experience.
• Experience with cybersecurity, cloud security, DevSecOps, CNAPP, vulnerability management, container security, software supply chain security, or infrastructure software.
• Established understanding of the cybersecurity reseller, distribution, SI, and technology-alliance ecosystem .
• Experience working with U.S. Federal/Public Sector technology partners .
• Familiarity with government-focused VARs, distributors, systems integrators, and technology partners supporting Federal and DoD customers.
• Understanding of cloud-native technologies such as Docker, Kubernetes, containers, SBOMs, CVEs, vulnerability management, and software supply chain security .
• Experience helping build or significantly scale a partner marketing function at a high-growth cybersecurity or enterprise technology company.

Benefits

• Medical, dental, and vision benefits
• Paid time off and company holidays
• Remote-first work environment
• Flexible work arrangements
• Professional development and career growth opportunities