Responsibilities

• Develop and execute channel partner marketing strategies that support partner recruitment, onboarding, enablement, engagement, and joint demand generation.
• Create and manage co-branded marketing campaigns, partner toolkits, sales enablement materials, newsletters, presentations, and partner-facing communications
• Partner closely with Partnerships, Sales, Product Marketing, Demand Generation, Marketing Operations, Creative, and Web teams to align partner marketing programs with business goals and go-to-market priorities
• Collaborate with partner relationship teams to understand partner needs, identify marketing opportunities, and deliver programs that help partners promote solutions more effectively
• Support partner launches, marketplace campaigns, webinars, sales sequences, product promotions, and partner-hosted marketing initiatives
• Develop and maintain scalable partner onboarding, training, and go-to-market resources that help partners understand messaging, programs, and available marketing support
• Ensure partner-facing collateral and campaign materials are accurate, on brand, aligned with approved messaging, and easy for partners and internal teams to use
• Manage project intake, timelines, approvals, asset updates, and campaign execution across multiple partner marketing initiatives
• Track, measure, and report on the performance of partner campaigns, co-marketing programs, engagement efforts, and pipeline influence
• Use campaign data, partner feedback, and performance insights to optimize programs, improve partner engagement, and identify opportunities to scale channel marketing efforts

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent experience may be considered
• 5+ years of experience in marketing, with experience in channel marketing, partner marketing, B2B marketing, demand generation, or related roles
• Experience developing and executing integrated marketing campaigns that support demand generation, partner engagement, pipeline growth, or revenue objectives
• Strong understanding of partner ecosystems, co-marketing programs, indirect sales models, and partner enablement
• Experience creating partner-facing assets such as campaign kits, sales enablement materials, newsletters, presentations, webinars, collateral, and go-to-market resources
• Strong project management skills with the ability to manage multiple priorities, stakeholders, timelines, and deliverables in a fast-paced environment
• Excellent written and verbal communication skills, with the ability to translate business priorities into clear, compelling partner marketing materials
• Analytical mindset with the ability to evaluate campaign performance, interpret data, and recommend improvements
• Experience with CRM, marketing automation, project management, and reporting tools preferred (Salesforce, HubSpot, Wrike, Seismic, or similar)
• Experience in B2B SaaS, HR technology, HCM, payroll, benefits, compliance, or professional services preferred