Responsibilities

• Lead Ecosystem Growth
• Develop and execute the worldwide retail marketing strategy across Surface and Microsoft 365, creating one connected customer journey from device discovery through subscription, engagement, and customer lifetime value.
• Accelerate profitable growth across Surface, Microsoft 365, and Copilot by balancing acquisition, attach, subscription growth, ASP, profitability, and brand equity.
• Translate Microsoft's AI innovation into compelling customer experiences that differentiate our ecosystem across retail and marketplaces.
• Drive Global Go-to-Market Excellence
• Lead worldwide product launches, seasonal campaigns, and sustained demand generation across Surface and Microsoft 365.
• Develop integrated go-to-market strategies spanning physical retail, ecommerce, retail media, CRM, social commerce, digital merchandising, and seller engagement.
• Partner with Category, Consumer Marketing, Sales, and Product organizations to deliver consistent worldwide execution.
• Scale Through Strategic Partners
• Develop global co-marketing strategies with retailers, distributors, OEMs, and strategic ecosystem partners.
• Build scalable partner marketing programs that strengthen differentiation while creating measurable customer and partner value.
• Drive excellence across merchandising, retail media, digital storefronts, in-store experiences, and seller readiness.
• Enable worldwide field teams through scalable marketing frameworks, tools, and playbooks.
• Create Best-in-Class Customer Experiences
• Design connected omnichannel customer journeys across retail and digital channels.
• Simplify customer choice through curated experiences.
• Leverage AI to transform content creation, localization, campaign optimization, and marketing productivity.
• Expand creator and influencer partnerships that build cultural relevance and authentic advocacy.
• Optimize Marketing Performance
• Own worldwide investment strategy, prioritization, and marketing performance across Surface and Microsoft 365 and define and manage business KPIs including acquisition, subscriptions, attach, customer engagement, ROI, profitability, customer lifetime value, and brand health.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or related field AND 7+ years experience in channel marketing, retail marketing, product marketing, consumer marketing, or commercial marketing
• OR equivalent experience.
• 5+ years people management experience.

Preferred

• 10+ years of progressive marketing leadership experience within consumer technology, retail, subscription, or platform businesses.
• Demonstrated success leading worldwide marketing organizations across multiple product categories.
• Experience driving both premium hardware and subscription business growth.
• Proven success leading global co-marketing programs with strategic retailers, distributors, OEMs, and ecosystem partners.
• Commercial and financial acumen with experience managing significant worldwide marketing investments and delivering measurable ROI.
• Deep understanding of omnichannel customer journeys spanning physical retail, ecommerce, CRM, retail media, mobile, and social commerce.
• Experience launching AI-enabled products and translating innovation into customer value.
• AI fluency, with demonstrated ability to apply generative AI to transform marketing, improve productivity, optimize customer experiences, accelerate content creation, and drive data-informed decision making.
• Exceptional executive communication, storytelling, and influence skills.
• Proven track record of building, developing, and leading large, high-performing organizations through multiple layers of leadership.