Responsibilities

• Own the TSD marketing relationship and activation program — including monthly themed content, digital rooms, quarterly contests, and sponsorship activation plans tied to measurable pipeline outcomes
• Design and deliver quarterly SPIFs and ongoing Reseller Partner Program communications to keep NA partners informed, incentivized, and engaged
• Run the monthly partner newsletter and support PAYG launch readiness communications
• Support 8x8's presence at Channel Partners Expo — the premier NA channel event — to build partner preference, deepen existing relationships, and increase 8x8 mindshare across the NA partner community
• Support the NA Partner Roadshow execution, including logistics, partner outreach, and follow-up coordination
• Track partner engagement metrics (newsletter open rates, SPIF participation, webinar attendance) and report on performance quarterly
• Collaborate with Channel Account Managers (CAMs) to ensure communications and program activations are aligned to top partner priorities
• Manage MDF-funded demand programs in coordination with partner ops, tracking utilization and pipeline outcomes
• Support other partner marketing projects and global initiatives as required

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 1–3 years of experience in marketing, channel marketing, or partner programs — SaaS or technology industry preferred
• Strong written communication skills with an eye for creative, engaging partner-facing content
• Organized and detail-oriented, with the ability to manage multiple programs and deadlines simultaneously
• Comfortable working with data to track engagement and report on program performance
• Collaborative team player who works well with sales and partner-facing teams
• Experience with Salesforce, HubSpot, or equivalent CRM/marketing tools is a plus
• Positive, energetic attitude with a willingness to learn and iterate quickly
• Ability to travel up to 15% for partner events and trade shows