Senior Marketing Manager, Channels
Trupanion
Seattle, WA (Hybrid)
$125K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Channel Marketing Specialist – Partner Engagement & Activation
Belville, NC (Hybrid)
$77K/yr – $115K/yrEntry Level1+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive NA partner marketing programs with a focus on activation, communications, and events to influence pipeline.
- Own the partner activation program including monthly content, digital rooms, contests, and sponsorships
- Must-have: 1–3 years in SaaS/tech channel marketing with data reporting
- Standout: cross-functional work with CAMs, MDF, and major events like Channel Partners Expo
Job Description
Responsibilities
- Own the TSD marketing relationship and activation program — including monthly themed content, digital rooms, quarterly contests, and sponsorship activation plans tied to measurable pipeline outcomes
- Design and deliver quarterly SPIFs and ongoing Reseller Partner Program communications to keep NA partners informed, incentivized, and engaged
- Run the monthly partner newsletter and support PAYG launch readiness communications
- Support 8x8's presence at Channel Partners Expo — the premier NA channel event — to build partner preference, deepen existing relationships, and increase 8x8 mindshare across the NA partner community
- Support the NA Partner Roadshow execution, including logistics, partner outreach, and follow-up coordination
- Track partner engagement metrics (newsletter open rates, SPIF participation, webinar attendance) and report on performance quarterly
- Collaborate with Channel Account Managers (CAMs) to ensure communications and program activations are aligned to top partner priorities
- Manage MDF-funded demand programs in coordination with partner ops, tracking utilization and pipeline outcomes
- Support other partner marketing projects and global initiatives as required
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 1–3 years of experience in marketing, channel marketing, or partner programs — SaaS or technology industry preferred
- Strong written communication skills with an eye for creative, engaging partner-facing content
- Organized and detail-oriented, with the ability to manage multiple programs and deadlines simultaneously
- Comfortable working with data to track engagement and report on program performance
- Collaborative team player who works well with sales and partner-facing teams
- Experience with Salesforce, HubSpot, or equivalent CRM/marketing tools is a plus
- Positive, energetic attitude with a willingness to learn and iterate quickly
- Ability to travel up to 15% for partner events and trade shows
8x8
8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity.
