Channel Marketing Program Manager

USA (Remote)

$110K/yr – $125K/yrMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and execute channel and partner marketing programs to recruit and activate MSPs/VARs, coordinate events, and drive co-marketing with distributors.

Lead end-to-end partner campaigns and events with distributors
Build and nurture relationships with distributor sales leadership
Create and manage co-branded campaigns and content to generate opportunities

Job Description

Responsibilities

Develop and run partner recruitment campaigns - webinars, lunch-and-learns, boot camps, workshops, and distributor events to continuously recruit and activate MSPs and VARs.
Build the lead lists that come out of events and run targeted micro-campaigns against them to drive activation.
Get Opensense “up close and personal” with 30–50 MSPs at a time and win mind share away from competitors.
Build and manage relationships with distributor senior sales leadership, channel managers, sales teams, and sales engineers so they introduce OpenSense to partners with live opportunities.
Partner with each distributor’s marke ting team to secure buy-in, influence, and co-marketing support.
Run monthly marketing syncs with each distributor’s dedicated Opensense marketing contact (scaling to 6–8 distributors globally).
Create co-branded campaigns, social content, and marketing materials that help partners find opportunities and leads.
Maintain a partner hub/portal where MSPs get Opensense updates, content, and social assets.
Plan and execute global distributor and partner events — handling end-to-end planning and coordination.

Requirements

5+ years in channel / partner marketing within a B2B technology or SaaS organization.
Hands-on experience working with distributors (TD SYNNEX, Ingram Micro, ScanSource, Pax8, or similar) and a working understanding of partner types — MSPs, VARs, SIs, and technology partners.
Proven event marketing skills across both in-person and virtual formats, with strong project and program management.
Experience running partner co-marketing programs with distributors.
A relationship-driven operator — confident with senior stakeholders, comfortable being the face in the room, and willing to be on the road.
Strong copywriting and campaign development skills.
Proficiency with CRM and marketing automation (e.g., Salesforce, Pardot, HubSpot) and partner portal platforms.
Ability and willingness to travel for regional, national, and periodic international events.

Preferred

Familiarity with the Microsoft ecosystem and GCC High.
Background in email signature management, email security, or adjacent SaaS.
Experience supporting multiple regions (North America and UK/EMEA).

Opensense

Turn brand moments into business outcomes.Every email, every handshake, every follow-up shapes how people see your brand.Opensense helps you take control of those everyday interactions by transforming employee email, digital business cards, and sales outreach into consistent, measurable brand moments. No inconsistencies. No missed opportunities. Just smarter ways to engage, build trust, and drive pipeline.With Opensense, your communication becomes a brand channel:- Beautiful email signatures that are always on-brand.- Targeted ad banners in every inbox to promote campaigns and events.- Digital business cards that make networking trackable and scalable.- Real-time buyer intent signals that help sales follow up at the right moment.- Centralized compliance controls that keep IT confident and in control.We work seamlessly with Microsoft 365, Google Workspace, and Exchange, and integrate natively with Salesforce, HubSpot, Marketo, Eloqua, Pardot, and Microsoft Dynamics.That’s why leading brands like G2, Salesforce, and Adobe, trust Opensense to stay on brand, build trust, and transform everyday communication into measurable growth.

Founded in 2013

San Francisco, California, USA

42 employees (3 in marketing)

www.opensense.com