Responsibilities

• Partner with Data Science, Digital & Portfolio Marketing teams to build key strategies across customer groups. (Suppliers, GPOs, IDNs, etc.)
• Understand funnel generation activities and partner with cross-functional teams to develop strategic plans for revenue attainment.
• Identify key Omni-channel activities based on the customer segmentation and implement tactics across the sales funnel.
• Ability to understand the downstream lead transfer process to ensure timely transfer of leads into Saleforce.com, ideally through an automated process.
• Lead and collaborate with functional partners across the company and externally to create needs-based value propositions, messaging, targeted personas and content generation
• Drive the development and use of data centric segmentation and targeting capabilities that drive improvements in channel effectiveness
• Lead audience activation for all Omni-channel tactics including but not limited to (tradeshows, paid search, on-site merchandising, email, webinars, social, etc.)
• Ability to develop and implement strategic plans across multiple channels, driving execution across channels such as tradeshows, customer presentations, paid search, website optimization, on-site merchandising, webinar and social media activities.
• Continuously assess the performance of Omni-channel activities in order to find opportunities to improve process efficiency, quality, customer satisfaction, and/or capability advancement.
• Define critical metrics and measures performance across channels to assess whether they are delivering on expectations and key performance indicators such as quality, cost, and speed of delivery.

Requirements

• 7+ years of marketing, agency or B2B/B2C marketing experience
• Bachelor's degree required. MBA or post graduate degree equivalent a plus.
• Experience in life science, medical devices and healthcare preferred

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount