Growth Marketing Channel Manager

USA (Remote)

$130K/yr – $160K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end performance marketing program across TikTok, Meta, and Google, optimize spend and bids for CPA/ROAS, lead creative testing with cross-functional teams, and drive full-funnel growth through data-driven iterations.

Job Description

Responsibilities

  • Own day-to-day execution and optimization of paid campaigns across TikTok, Meta (Facebook and Instagram), and Google (UAC, Search, PMax, YouTube)
  • Manage budgets, targeting, and bidding strategies to drive efficient acquisition across CPA, ROAS, and conversion goals
  • Run high-volume creative testing in partnership with Social and Creative teams, rapidly iterating and scaling top-performing ads
  • Analyze campaign performance and take decisive action by scaling winners and optimizing or pausing underperforming campaigns
  • Collaborate with Operations, Analytics, and Growth teams to improve tracking, attribution, and full-funnel performance
  • Build AI native strategies for testing and execution

Requirements

  • 5+ years of experience in performance marketing, paid social, or growth marketing in a B2C or fintech environment
  • Hands-on experience managing and scaling campaigns across Paid Social and Google Platforms
  • Strong analytical skills with experience optimizing toward CPA, ROAS, and conversion metrics
  • Proven ability to run structured creative testing and translate insights into scalable growth strategies
  • Experience working cross-functionally with analytics, product, and creative teams
  • AI fluency in daily workflows
  • Drive and proactivity – everyone here is a builder and executor

Benefits

  • Competitive base salary, stock options, and health benefits from Day 1
  • 401(k) plan with company match
  • Remote-friendly (US), flexible time off (FTO), and opportunities for growth
  • A high-growth, mission-driven, inclusive culture where your work has real impact
OnePay logo

OnePay

We believe the future of financial services is meeting consumers where they already are — in their daily lives, workplaces, and communities nationwide. OnePay is an all-in-one financial platform already helping millions of consumers save, spend, borrow, and grow money. With fee-free banking, high-yield savings, overdraft protection, instant money transfers, cashback rewards, credit-building tools, and flexible borrowing options, OnePay gives consumers the tools they need to make real financial progress — all in one place. In addition to its fast-growing consumer business, OnePay also serves employers, HCM providers, and gig platforms. Through its B2B financial wellness suite, OnePay consolidates savings, spending, and credit tools into one platform, complementing or unifying existing benefits to improve employee stability, engagement, and productivity.Backed by Ribbit Capital and Walmart, OnePay has a 4.8★ app rating, is growing quickly, and is always looking for talented people to join our team. Learn more at www.onepay.com.OnePay is a financial technology company, not a bank. Banking services provided by Coastal Community Bank or Lead Bank, Members FDIC.

New York, New York, USA
1.2K employees (111 in marketing)

Salaries

Posted range

$130K/yr – $160K/yr

Taken straight from the job posting.

See all OnePay salaries

Marketing Team

Marketing Team Size
77 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$366M
Last Raise
$300M
Series Unknown, 1 years ago

Funding History

  • Dec 2024
    Series Unknown • $300M
  • Aug 2021
    Series B • $40M
  • Mar 2020
    Series A • $17M

Traffic Signals

Monthly Visitors
3.4M
Monthly Google Ads Budget
$65.4K
Traffic Source Mix
Search
32%
Direct
54.4%
Referral
8.3%
Social
4.1%
Paid
1.2%

Headcount Trend

Current headcount: ~1.2K

Recent News

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Growth Marketing Channel Manager

OnePay · USA · Remote