Responsibilities

• Personally execute growth marketing initiatives supporting Loan Officer recruiting, Elevate coaching, retention and related growth priorities.
• Turn strategic direction and business goals into campaign plans, content calendars, creative assets and completed work.
• Own assigned initiatives from idea through development, review, launch and follow-up, maintaining momentum across competing priorities.
• Write and edit clear, audience-focused content for social media, email, presentations, scripts, campaigns and event communications.
• Develop social media strategy, content calendars, copy and creative for assigned growth initiatives and executive or thought-leader channels in partnership with Guild’s Social team.
• Create platform-appropriate social posts, carousels, short-form video concepts and calls to action, and repurpose meetings, events, podcasts, interviews and presentations into reusable content.
• Coordinate reviews, approvals, scheduling and publishing through established partners and processes. Guild’s Social team retains enterprise platform governance and ownership of corporate social accounts.
• Create polished, on-brand social graphics, presentations, one-pagers, recruiting tools, campaign materials and event assets using Canva.
• Translate rough ideas into compelling creative, develop reusable templates and recognize when partnership with Brand & Creative is required.
• Interview Loan Officers, recruiters, coaches and leaders to capture stories, testimonials, insights and proof points that demonstrate Guild’s value.

Requirements

• Bachelor's Degree directly related to the position or equivalent, preferred.
• Bachelor's Degree in Marketing, Communications, Journalism, Business or a related field.
• A combination of education and experience may be considered in lieu of the Bachelor’s degree.
• Minimum three years experience in social media, content marketing, growth marketing, communications or a related field preferred.
• Excellent interpersonal communication skills required.
• Ability to work well independently or within a team.
• Ability to organize and manage multiple priorities simultaneously.
• Demonstrated experience developing and executing social media content, content calendars and multi-channel campaigns, including LinkedIn or other business-focused platforms.
• Advanced Canva proficiency with a portfolio demonstrating professional-quality creative work.
• Excellent writing, editing and storytelling skills.

Preferred

• Mortgage, real estate, financial services, housing or other regulated-industry experience preferred but not required.
• Short-form video production, rapid prototyping, automation or emerging AI application experience is a plus.

Benefits

• Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.