Responsibilities

• Run the Meta account day-to-day — structure, audiences, bidding, exclusions, scaling and pulling back.
• Ship creative at volume: brief and cut UGC, statics and short-form video, write the hooks, and keep a testing calendar running every single week
• Build and test the landing pages and funnel — quiz, offer, checkout, first-session booking. The ad is half the CAC; the page is the other half
• Keep tracking and attribution honest — pixel and CAPI, events, UTMs, post-purchase survey, and a view of blended CAC we'd both bet the budget on
• Extend where the math works — Google, YouTube, TikTok, Reddit, newsletters, creators and affiliates. Meta first, then whatever earns its place
• Own the dashboard — spend, CPM, CTR, hook rate, CPL, trial starts, trial-to-paid, CAC by channel and cohort, retention and payback. Reported weekly, without being chased
• You\'ve run the account yourself, not just sat next to it.
• One person here does the work of a team. That only holds if AI is doing the research, the first drafts, the creative variations, the reporting and the repetitive account work — and you\'re the one wiring it up.
• We expect you to automate your own job continuously: scripts and agents that pull performance data, flag fatigue, generate variants, draft the weekly readout. If AI isn\'t already how you work, this isn\'t the job.
• You\'ve run the account yourself, not just sat next to it.

Requirements

• You\'ve run the Meta account day-to-day — structure, audiences, bidding, exclusions, scaling and pulling back.
• You\'ve spent 2-4 years running paid social for a consumer product — D2C, subscription or app — with your own hands in the account, not through an agency
• You\'ve owned real Meta budget and can talk through a month where CAC moved the wrong way, what you diagnosed, and what you did
• You know your numbers cold and can show us a creative test you ran that worked — the hypothesis, the variants, the result
• You\'re creative and analytical at once: you can write the hook and read the cohort report, and you don\'t think those are two different people\'s jobs
• You iterate fast — weekly creative cycles, not quarterly campaigns — and you\'re comfortable being wrong in public and moving on
• You\'ve touched the organic side too: SEO, content, or a social account you grew yourself
• You\'re early in your career and want a founding seat rather than a rung on a ladder — no manager, no support staff, no playbook
• You write well. Most of this job is a sentence landing on someone scrolling at 11pm
• You care about health, fitness and behaviour change personally. This is a product people trust with their bodies, and it shows in the work when you mean it

Preferred

• Worked on health, fitness, wellness or telehealth — you know what you can and can\'t say in an ad
• Shot or edited your own creative, or run a creator and UGC pipeline
• Run a subscription funnel where retention and payback mattered more than first purchase
• Built your own automations — n8n, Zapier, scripts, LLM workflows — to remove your manual work

Benefits

• Competitive base + performance upside.
• Base plus a bonus tied to the numbers you own — acquisition volume at target CAC, not vanity metrics.