Channel Marketing Manager (Remote)

USA (Remote)

$105K/yr – $115K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own partner marketing with end-to-end program ownership, driving joint campaigns through MDF funding and PRM tooling, and tracking impact across partners and regions.

  • Partner program governance: develop quarterly plans with the best fit partners and measure programme metrics.
  • Channel sales and field alignment: consult and advocate through-marketing and enable partners.
  • Stakeholder coordination: maintain relationships with channel sales, partner programme office, field marketing, and broader marketing teams.

Job Description

Responsibilities

  • Plan and manage partner marketing activities within budgetary guidelines and deadlines
  • Execute strategic partner marketing programmes with extreme ownership, attention to detail and commitment to tracking success
  • Identify and create quarterly plans with partners best fit for joint marketing based on programme metrics
  • Partner with regional sales, channel sales, and field marketing to offer consultative support as the partner marketing expert, advocating for the power of through-marketing
  • Nurture and build strong relationships with internal stakeholders including channel sales, partner programme office, field marketing and other marketing team members
  • Stay in the know about channel and marketing best practices

Requirements

  • A minimum of 3 years experience in channel marketing, specifically with a focus on building a network of partners
  • Experience in the IT Security or SaaS technology industry a plus
  • Previous experience with partner marketing funding/MDF programmes
  • Proficient in Salesforce customer database
  • Proficient in HubSpot’s or other Marketing Automation Platform for website pages and email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and clickthrough rates on important communications
  • Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM, or equivalent.
  • Strong verbal and written communications including the ability to confidently present to event audiences of channel partners and/or executives
  • Solid understanding of marketing channels as to advise channel partners on building effective campaigns
  • Solid understanding of channel business and operations, including revenue and pipeline principles
  • High attention to detail and discipline to follow established policies and procedures whilst proposing incremental improvements
  • Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
  • Excellent time management and organisational skills
  • Excellent interpersonal skills: You will be working with other business professionals and are expected to convey the value of our product and programmes and the culture and beliefs of our company outward to our partners
  • “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback whilst executing consistently at a high level

Nice to have

  • Multi-lingual a plus

Benefits

KnowBe4 logo

KnowBe4

3.8 Glassdoor

KnowBe4 empowers your workforce to make smarter security decisions every day. Trusted by over 70,000 organizations worldwide, KnowBe4 helps you strengthen your security culture and manage human risk. KnowBe4 offers a comprehensive AI-driven "best-of-suite" platform for human risk management (HRM), creating an adaptive defense layer that fortifies user behavior against the latest cybersecurity threats.The HRM+ platform includes modules for awareness and compliance training, cloud email security, real-time security coaching, crowdsourced anti-phishing, AI Defense Agents and more. As the only global security platform of its kind, KnowBe4 transforms your largest attack surface—your workforce—into your biggest asset, actively protecting your organization against cybersecurity threats.

Founded in 2010
Clearwater, Florida, USA
2.3K employees (124 in marketing)
70% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$433.6K
Traffic Source Mix
Search
19.4%
Direct
72.4%
Referral
6.1%
Social
0.4%
Paid
1.7%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
83 (4% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$2.2B
Last Raise
$1.5B
Debt Financing, 9 months ago

Funding History

  • Jun 2025
    Debt Financing • $1.5B
  • Jun 2023
    Debt Financing • $300M
  • Jan 2020
    Series Unknown

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