Responsibilities

• Own end-to-end strategy and execution for paid social campaigns across meta, tiktok, and other social platforms.
• Develop and implement full-funnel media plans that drive brand awareness, acquisition, and retargeting performance for healthcare professionals.
• Manage and optimize campaigns within platforms to drive strong ROAS and effectively scale media spend.
• Collaborate with the creative marketing team to develop compelling ad assets and landing page experiences tailored to each channel and campaign.
• Define and manage budgets across channels by continuously reviewing and adjusting media spend to achieve scale while aligning with performance targets.
• Lead audience segmentation strategies to build and refine high-performing audience cohorts.
• Stay ahead of industry trends, including data privacy changes, new ad formats, and media innovations, and apply learnings to enhance our media strategy.
• Test new ad formats and audience types to uncover untapped growth opportunities, following a structured test-and-learn plan.
• Collaborate cross-functionally with other channel managers, ecommerce, customer care, and business intelligence teams to share insights, align on messaging and ensure a seamless customer experience.

Requirements

• 4+ years of experience managing meta and tiktok campaigns with a strong preference, from a direct-to-consumer brand.
• Proven success overseeing full-funnel media campaigns with at least $500K monthly spend across platforms.
• Deep understanding of key performance metrics (e.g. ROAS, CPM, CPV, CTR, LTV, viewability) and media attribution approaches.
• Strong analytical skills with the ability to translate data into actionable strategies, customer insights, and performance optimizations.
• Experience working with creative and analytics teams to build high-performing creative and audience experiences.
• Ability to manage multiple campaigns simultaneously in a fast-paced, performance-driven environment.
• A creative and entrepreneurial mindset—comfortable testing new ideas quickly and scaling what works

Preferred

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience marketing to digital health, medtech, or DTC audiences is a plus
• Experience with web analytics, channel analytics and marketing platforms (e.g. Google Analytics, Looker, Meta Ads, Klaviyo, StackAdapt, Trade Desk, etc.).
• Prior experience working with compliance in regulated industries such as healthcare or medical devices.
• A passion for mission-driven work and improving lives through technology.

Benefits

• The opportunity to work on products that impact the health of millions of people
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Learning and Development stipend