Channel Marketing Manager - Lowes

Charlotte, NC (Remote)

$104K/yr – $163K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own and implement end-to-end category and merchandising strategies for Lowe's across Showering, Bath Hardware, and Faucets, integrating assortment, pricing, promotions, and in-store to online execution with cross‑functional teams.

  • Category ownership: drive opportunities across assortment, promotions, and merchandising to meet brand and channel goals.
  • Go-to-market execution: support omnichannel merchandising, in-store resets, displays, and online content with Sales, Ecommerce, and Visual Merchandising.
  • Analytics & reporting: monitor performance and synthesize insights for customer reviews and business updates.

Job Description

Responsibilities

  • Category & Customer Execution
  • Own end-to-end execution of customer and category strategies across Showering, Bath Hardware, and Faucets for Lowe’s.
  • Lead development and execution of customer plans, aligning to broader channel and brand strategies.
  • Drive category growth by identifying opportunities across assortment, pricing, promotions, and merchandising.
  • Track and deliver against key category initiatives, timelines, and performance targets.
  • Merchandising & Go‑to‑Market Support
  • Support omnichannel merchandising execution, including in-store resets, displays, and online content updates, in partnership with Sales, Ecommerce, and Creative teams.
  • Work closely with the Lowe’s Visual Merchant team to support category merchandising execution, including pod labels, signage, and off‑shelf merchandising solutions.
  • Coordinate execution of temporary and permanent merchandising elements to ensure alignment to category strategies and customer requirements.
  • Assist in preparation of sell‑in tools, product information, and customer-ready materials
  • Display & Selling Budget Management
  • Display & Selling Budget Management
  • Support planning, tracking, and management of display and selling budgets for assigned categories.
  • Ensure display and merchandising investments align to approved plans and are executed accurately.
  • Partner with internal teams and Lowe’s counterparts to coordinate budget usage, timelines, and execution details.
  • Maintain documentation and reporting to support visibility into spend and program execution.
  • Marketing & Retail Media Support
  • Marketing & Retail Media Support
  • Assist in the development and execution of customer‑specific marketing programs for assigned categories.
  • Partner with ecommerce and retail media teams to support activation plans aligned to category priorities.
  • Coordinate with internal stakeholders and external agency partners to execute marketing assets and merchandising solutions.
  • Analytics & Insights_AND_Adjusted_TextA?"Monitor category performance, promotional execution, and merchandising effectiveness using internal reporting and customer data.","Compile insights, visuals, and summaries to support in customer reviews, line reviews, and business updates.","Support data accuracy and consistency across customer-facing materials and internal reporting."
  • Cross‑Functional Collaboration
  • Partner with Sales, Product, Supply Chain, Creative, and Visual Merchandising teams to support aligned execution of category initiatives.
  • Assist with coordination of timelines, approvals, and deliverables to ensure on‑time execution.
  • Contribute to continuous improvement efforts by identifying execution gaps, merchandising opportunities, and process efficiencies.
Delta Faucet logo

Delta Faucet

The Delta brand delivers transformative moments with water by designing with the human experience in mind. Inspired by our customers' needs, we've brought you technological magic with simple-solution innovations like Touch2O® Technology, MagnaTite® Docking and H2Okinetic® Showers. We pair thoughtful features, like being able to turn on your kitchen faucet with a touch of your elbow, with breathtaking designs and product that's built to last.

Founded in 1954
Indianapolis, Indiana, USA
5 employees

Salaries

Posted range

$104K/yr – $163K/yr

Taken straight from the job posting.

See all Delta Faucet salaries
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Channel Marketing Manager - Lowes

Delta Faucet · Charlotte, NC · Remote